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  • Paul Green

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November 2018

One click download Get all the content in a zipped folder (excluding the MP4 and the InDesign zipped folder) Educational guide Low res PDF High...

Edge 65: Stuck on a problem? Daydream the answer

Stuck on a problem? If you are, you're unlikely to solve it by focusing all your attention on it. Instead, you have to NOT THINK...

Edge 64: GULP: Only 82 days until 2019

Here's your mental fuel for the week ahead. Terrifyingly, there's only 82 days today until the end of the year. Where did 2018 go? Here's...

Edge 63: Book: Guide to brand building by direct response

On the first Thursday of every month I recommend a book from my personal collection. Your brand. It's got little to do with your logo....

October 2018

One click download Get all the content in a zipped folder (excluding the MP4 and the InDesign zipped folder) Educational guide Low res PDF High...

Edge 62: You can’t set their goals for them

We all get frustrated with our staff and the direction they're travelling in. For some business owners this frustration is there all the time. For...

Edge 61: Websites age in dog years

They say you shouldn't, but we all do it. What? Judge a book by its cover. It's well known among publishing houses that the wrong...

Edge 60: Occam’s Razor

Occam's Razor - explained in full here - is most easily explained as 'the simplest answer is most often correct'. About a century ago, I...

Edge 59: Book: Never Split The Difference

For September, it's one of my all-time favourites. "Never Split The Difference" by Chris Voss is all about negotiating to win. And this author has...

Edge 58: Who set your goals?

I'm quite a focused person when it comes to business goals. But I'll be honest, I've let my personal goals slip a bit this year....