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The MSP Marketing Edge is strictly available to only one IT support company per area
Try your first month for just £1 + vat
Already, 430 MSPs use it, trust it and love it every month
You get this massive collection of fresh, powerful marketing tools sent to you every month
This is what you get on the 1st of every month ▸
1) Eye opening educational guide:
Show off your expertise to prospective clients
The best quality prospects prefer to hire an expert. And nothing demonstrates true expertise than being an author of educational guides.
Every month you’ll get a new guide that you can brand as your own and use across all of your marketing channels.
2) Educational guide promotional tools
Maximise the impact of your educational guides
Promotional tools to help you maximise the impact of your educational guide.
The educational guide is a great way to stamp your expertise while generating new leads for your MSP. We’ve created a bunch of promotional tools to help you promote your guide and maximise its impact. Including promotional text, website images, and images for social media.
3) Professional, educational video:
Because video is the NUMBER ONE engagement tool
An educational video to add to your website.
You can put the hosted version on your website in seconds using the embed code. Or download the MP4 to add your logo or change it.
You also get the voiceover script and versions without the voice or music, if you want to change these to match the exact dialect of your area.
Here’s an example of the video.
4) Impactful prospect emails:To build relationships with people who are likely to buy from you one day
8 educational emails to send out to prospects. That’s two a week – more than most people will ever need, meaning you can pick and choose.
An efficient way to build a relationship with hundreds of people at a time
5) Clever client emails:
To keep communication (and retention) high
Versions of those 8 emails for your existing clients.
They’re designed to improve client communication and therefore have a direct positive effect on retention
6) Easy social media content:
Because 2.6 billion people use Facebook, so your MSP has to
You might hate Facebook, but the world loves it. One billion active users can be wrong (!) but they’re on Facebook, so you need to be.
Increasingly people check out your Facebook page as well as your website. This allows you to look active, easily. It’s 10 minutes’ work once a month for someone in your office.
You can also use the content on LinkedIn, Twitter – and any other social media network.
7) Powerful sales letter:
Get your most important commercial messages into the hands of your prospects
Direct mail is a great way to communicate.
In our digital age, physical mail stands out more and is more likely to be read, and kept.
This sales letter can be posted to your best prospects, and contains a powerful call to action.
8) Powerful press release:
When the local media talks about you, it gives you instant massive credibility
Your local media might be a shadow of its former self. But it still carries immense credibility.
When local newspapers and radio say you’re the local expert, people listen. This press release allows you to send a story suggestion to your local media once a month.
And there’s a support video showing you how to find your local media contacts.
9) Two page newsletter:
That you can print and send to prospects and clients
In the digital age, printed stuff is more likely to be read and acted upon.
This monthly newsletter allows you to stay top of mind with your hottest prospects. You can post it to clients too if you wish.
10) Campaign in a box:
A fully integrated, multi-touchpoint campaign you can use to win new clients
This is one of the most powerful elements your MSP can benefit from. Every month you’ll get a fully integrated marketing campaign.
It contains one commercial message delivered across several different mediums.
Imagine a prospect on the edge of switching MSPs… they get a sales letter from you… followed by an email… a message on LinkedIn… they see your Facebook advert… receive a phone call from your office… and a follow-up postcard.
All of these touchpoints work together to make sure you get in front of the right prospects, at exactly the right time.
And there’s more
This is what you get every Thursday▸
10) Tech Tips video:
Your own professional presenter will deliver tech tips on your website every week
Video is the most engaging type of content there is.
Now you’ll have your own professional presenter on your website every week, delivering small and useful tech tips to your prospects and clients.
11) Even more social media content:
Fully up-to-date, fresh content delivered to you every Thursday
It’s so easy to reach the right people via LinkedIn, Facebook, Twitter and other social media platforms.
So you’ll get fresh, relevant and real social media content delivered to you every week, ready for you to load for the following week.
This strikes the right balance between content that’s easy to schedule saving you time, and the most up-to-date content.
And there’s even more
These are the ongoing tools you get▸
12) Email Hijack book, landing page and email sequence:
The ultimate data capture package
Every year MSP Marketing Edge members receive a book that they can put their name on, brand as their own and use in their area.
Print a few hundred copies, and you’re an instant author, with all the credibility and authority that follows.
The current book is called Email Hijack, about the need for email security. It’s written for ordinary decision makers, not techs.
You get all the files needed to make it quick and easy to have your version created.
13) Have I Been Pwned plugin:
Another clever way to do data capture on your website
This is another clever way to do data capture on your website.
This WordPress plugin uses the power of Have I Been Pwned.
So anyone can check if their email address has been compromised, directly on your website. And they’ll be able to opt-in to your email marketing list at the same time.
And there’s STILL more
And this is the support you benefit from▸
14) Facebook group just for active members:
More than 200 non-competing MSPs are already there
The support on offer to you is unparalleled.
There’s a secret Facebook group for MSP Marketing Edge members. It’s a chance to discuss implementation and ideas with other non-competing IT support owners.
You can also email Paul Green directly.
15) Hundreds of “how to” videos:
Every possible question on implementing your marketing is answered
We know that most MSPs struggle with marketing. So we’ve got hundreds of short “how to” videos in a training library for you.
From how to set up Facebook ads, to posting on LinkedIn, to data capture, to driving traffic.
Any time you get stuck on implementing your marketing, you’ll find a quick video to talk you through that specific problem.
16) 121 hand holding service:
If you do get stuck, help is a quick zoom call away
This is the thing our MSP Marketing Edge members tell us is most useful.
If you’re still stuck implementing a piece of marketing, book a 121 Zoom call with our Expert Implementer.
Using a screen share they’ll talk you through exactly what to do, and the “best practice” way to do it. Most times you can do it there and then under their direct guidance.