This course has the answers and I’ve made it as easy as possible for you
Inside, I lay out an easy 3 step lead generation system that’s been field tested by hundreds of MSPs across the globe.
I take you through every aspect of it, step by step.
If you’ve read my book on this subject, the course is the perfect way to take my ideas and put them into action. You’ll see exactly what to do and how to do it.
Who am I? My name’s Paul Green and I’m the world’s go to MSP marketing expert
I’ve created and spent a decade refining this 3 step lead generation system that 700 MSPs around the world rely on every day. I use it for my own marketing as well.
You build audiences, grow relationships with them and then convert relationships turning them from prospect to client.
Best of all, most of the tasks in this system can be done for you by other people.
The answer to fixing your MSP’s marketing is NOT on Reddit
I’m in a lot of online forums, as I’m sure you are too.
There are some world class communities such as The Tech Tribe where real people have genuine and valuable conversations…
And some scary places like the /msp subreddit where people hide behind usernames and throw grenades at each other 🤣
The problem with looking for marketing answers online is that you get conflicting opinions and suggestions.
This isn’t malicious. Most people mean well.
But they give you advice based on their limited experience of implementing a tiny bit of marketing in a short space of time.
If I had a dollar every time I read an MSP saying “xyz marketing tactic doesn’t work”…
Often, I can see that it hasn’t worked for them because they’ve used the tactic without any strategy driving it.
And that’s what sits at the heart of my course – an easy but powerful marketing strategy
It allows you to create a very robust marketing system where your marketing happens day in, day out, with other people doing much of the work for you.
Of course, it requires some work. Both to set it up and keep it running. But that work will pay off for you, for years and years to come.
I don’t want to give you a fish, I want to teach you HOW to fish. Actually, it’s more like farming than fishing because you’re going to nurture leads over time. But you get the idea.
There are a billion marketing ideas out there. Lots of things you could do.
In this course let me reduce it down to what you should do.
And please, please, please don’t think the answer is to run a one-off marketing campaign
How do you get in front of decision makers at the exact moment they are ready, willing, and able to switch MSPs?
Perhaps you plan to roll out a one-off marketing campaign? Many vendors offer marketing content as a value add these days.
No. Please do not do this. With every part of my soul, I believe that relying on campaigns alone is a waste of time for you as an MSP.
People only buy when they are ready to buy. So, your goal is to get the right message in front of the right person at the right time.
Selling managed services – which as we know is a long, slow process – requires a greater commitment to marketing.
A one-off campaign creates a ton of work and activity, then… BANG… it’s over in a flash
Great if you reach someone who’s ready to switch today… bad if they’re ready to switch tomorrow (when the campaign is over). Because they won’t remember you.
Let me be totally clear about this: A marketing SYSTEM will always outperform one-off marketing campaigns.
In this course I’m going to outline my 3 step lead generation system and show you how to implement every aspect of it.
You can get marketing content from anywhere these days. But only I tell you exactly how to use it to get results.
You can access the easy answers because I’ve done a decade’s hard work refining this system for MSPs
I’ve been a full-time professional marketer for 20 years now. I was a journalist and radio presenter for 13 years and started my first business in 2005.
For a while it was a nightmare. We’re talking 80 hours work every week. No weekends, no time off.
I was constantly exhausted, squabbling with my wife, and – oh wow the weight started to pile on from eating crap and never exercising.
I have photos from back then that you will never ever see 🤣
Everything changed with the birth of Samm, my only child. I realised I was TRAPPED in my business and couldn’t keep working at that pace, while also being a present partner and parent.
So, I made a decision: I was going to get good at marketing. It didn’t happen overnight. I found 90 minutes every day to start learning and experimenting.
My goal was an easy system to generate leads, qualify them as prospects, and get them into a sales meeting
Within a few years my business (a healthcare marketing agency) was a fully systemised marketing machine. We were winning a new client most weeks, without me personally having to do much work.
In fact, I only went into the office one day a week. Interestingly, the less work I had to do, the faster the business grew.
In 2016 I sold that business and due to an aggressive non-compete agreement, looked for a new bunch of people to work with… which is how I landed in the channel.
Understand this: When you reliably know how to win new clients and sell more to them, you can relax. That’s the hardest part of creating a business that thrives without you. The rest is just about figuring out the operations, systems and people.
The problem then is generating leads to win new clients. And the answer is inside this course
In the videos inside I’ll tell you about the 4 big marketing problems that stop MSPs from winning clients.
And how my 3 step lead generation system kills those problems and sets you up for success.
If you’ve already read about this system in my book, I’ll go into it in much more detail in this course. You’ll see exactly what to do and how to do it.
Like I said earlier, this is more like farming than it is hunting. You build audiences, grow relationships with them and then convert relationships from prospect to client.
One of the main reasons business owners and managers drag their heels about switching MSPs is that they don’t trust you.
And to solve that you must grow a relationship with them.
Because…
- They won’t buy from you until they trust you.
- They can’t trust you until they like you.
- They can’t like you until they know you.
My 3 step lead generation system solves these problems and makes your marketing easy. And don’t forget, most of the tasks in this system can be done for you by other people.
You ready to get going?
Here’s everything you benefit from.
And your 365 day money back guarantee
Instant access to 22 short videos
Rather than make you sit through lo-o-o-o-ng videos, I’ve broken everything down into small chunks you can easily consume. This means you can easily skip over something you already know.
Dynamic transcripts for each video
A dynamic transcript means you can search the text and jump to that part of the video. You can also listen at increased speed, up to 2x.
A summary checklist to print off and follow
The checklist lays out everything you need to do on one page. It’s the perfect summary of the tasks inside my 3 step lead generation system.
You’re protected by my 365 day money back guarantee
There are three versions of the course. Which one is right for you?
There are versions for MSP owners, marketing managers, and large MSPs (30+ employees). 80% of the content is the same across all three versions. I’ve just changed the context to help you.
You get access to all three versions when you invest in the course.
And your investment is laughably low
For this course, all the answers and resources, your investment is:
- £79 + vat in the UK
- USD $99 everywhere else
Let’s get started, shall we? See you on the other side.
The problem is this
If you own an MSP, you must do marketing to:
Generate leads
Win new clients
Pay your staff more
