Jumpfactor vs. Paul Green’s MSP Marketing Edge [2025]: Which one fits your MSP best?

Marketing your MSP can feel like teaching a goldfish to play fetch - challenging, to say the least. But experts like Growth Generators and Paul Green’s MSP Marketing Edge can take some of that weight off your shoulders.

The question is, which one aligns best with your business’s needs?

Before we start, we’ll be upfront: This article has been written by the team behind Paul Green’s MSP Marketing Edge. Our goal is to give a fully balanced view. This review is based on information available online.

Let’s start with the obvious: Jumpfactor is a full-service marketing agency.

They’ll build a strategy for you, design your website, write your content, handle your SEO, and run your campaigns. They focus exclusively on MSPs and other B2B tech firms.

Paul Green’s MSP Marketing Edge, on the other hand, is a content and strategy subscription for MSPs who want to do their marketing themselves - but without having to create everything from scratch.

You get a done-for-you system, fresh content every month, tools, templates, and training, all designed to help you attract, nurture, and win new clients.

Both exist to help you grow. The question is, how involved do you want to be?

If you’re the kind of MSP who wants to hand over your marketing to an expert team and get back to running the business, Jumpfactor might be appealing.

They position themselves as a premium digital marketing agency that understands the MSP world inside out.

Their services are tailored, strategy-driven, and built around a framework they call “E4” (Expose, Engage, Enrol, Enhance). They also make good use of SEO, account-based marketing, and what they call “omnipresence” - the idea that your prospects should see your business wherever they look.

Clients have reported big wins, including millions in generated revenue. But with high-touch service often comes a higher price tag. Jumpfactor doesn’t publish its pricing publicly, but it’s likely to be in the ballpark of other agency-level retainers. Think thousands per month, not hundreds.

The MSP Marketing Edge is built for a different kind of MSP owner. Someone who wants to control their marketing in-house, but without having to hire a team or spend hours creating materials.

It’s a plug-and-play marketing system designed specifically for IT support companies.

Each month, members get a fresh new catalogue of marketing materials to use. This consists of blog articles, tech update videos, social media posts, emails, and more. As well as a full marketing campaign based around a product or service.

There’s also a library of evergreen lead generation tools, including white label books and guides you can put your own logo on.

The system is built around Paul’s proven 3-step lead generation framework: Build an audience, grow relationships, and convert those relationships into sales. It’s a simple but powerful process designed specifically for MSPs, helping you create consistent marketing momentum without the usual overwhelm.

One big plus? Area exclusivity. Only one MSP per area can join. That means you’re not using the same content as your competitor down the road.

And the price? It’s transparent and simple: £149+VAT per month in the UK, or $199 elsewhere. That includes everything. There are no upsells, no contracts, and you can cancel any time. There’s also a 30-day free trial, so you can test it out before committing.

At Jumpfactor, the man behind the curtain is Zamir Javer. He’s a Toronto-based entrepreneur with more than 15 years’ experience in digital marketing. He’s worked with major names like HP, Cisco and Microsoft, and he's all about high-ROI strategy.

According to his bio, his secret weapon is meditation and focus, which we’re all for, if it helps deliver results.

Over at MSP Marketing Edge, you’ve got Paul Green. He’s a former journalist and radio broadcaster who switched to marketing and never looked back. He sold a successful agency in 2016 and launched MSP Marketing Edge to help IT business owners take control of their marketing.

He’s also the voice behind the world’s most listened to MSP marketing podcast, and a familiar face in global MSP communities like The Tech Tribe.

He lives in the UK, runs for fun (it’s his own form of meditation), and is on a mission to make marketing simple, sustainable and enjoyable for MSPs.

Jumpfactor’s website is full of impressive client wins, including claims of leads increasing by 500% and millions in sales for B2B clients. They’ve won awards and are clearly respected in the industry.

MSP Marketing Edge members regularly leave five-star reviews on Google, praising the quality of the content, the time it saves, and the impact it has on their pipeline. On the website there’s a page full of client testimonials shouting about the impact that MSP Marketing Edge has had on businesses.

There’s also an active community of over 700 MSPs around the world, who support each other and share ideas.

Here’s the short version:

Choose Jumpfactor if you’re looking for a high-end marketing agency to take the reins. You’ve got budget to invest, want everything done for you, and prefer a long-term agency partnership to deliver leads.

Choose Paul Green’s MSP Marketing Edge if you want a cost-effective way to run professional marketing in-house. You’re happy to be hands-on (or delegate to a team member), and you want simple tools and content that actually work.

There’s no wrong choice here, just the right fit for where you are right now.

If you’re curious about the MSP Marketing Edge, you can check your area’s availability and start a free trial today. Because yes, marketing your MSP can be this easy.