Marketing for MSPs vs. MSP Marketing Edge [2025]: Which one’s the right fit for your MSP?

Let’s be honest, most MSPs didn’t get into business to become marketers.

You’re great at tech. You solve problems. You make your clients’ lives easier. But when it comes to getting your name out there, attracting new leads, and keeping up with the latest marketing tactics… that’s a whole different skillset.

So it’s no wonder many MSPs look for outside help.

Two such options are Marketing for MSPs and Paul Green’s MSP Marketing Edge.

The question is: Which one matches your style, your goals, and your budget?

Before we get going, here’s a quick note: This article has been written by the team behind Paul Green’s MSP Marketing Edge. So yes, we’ve got a dog in this fight, but we’ve done our best to give a fair and honest comparison, based on publicly available information.

Let’s look at how the two services stack up.

Let’s start with the people. Or in some cases, the lack of them.

Marketing for MSPs is part of a company called M&M Unlmtd. While their website outlines a clear range of services and promises expert help, it doesn’t say much about who you’ll be working with.

There’s no founder bio, no team introductions, and very little about the people behind the service. And it’s also tricky to find any information about M&M Unlmtd.

That doesn’t mean they aren’t great at what they do, it just means you’ll need to dig a little deeper if you want to know how the team are qualified to help you improve your marketing. Or if having a personal connection with your marketing provider is important to you.

Paul Green’s MSP Marketing Edge, on the other hand, is led by Paul Green (did the name give it away?), a familiar face - and voice - in the MSP world. Far from shying away from letting people know who’s behind the business, Paul is actively involved with clients. He’s not afraid to get out there and make connections with businesses and hear their successes firsthand.

Paul’s a former journalist and broadcaster, who built and sold a successful marketing agency before launching MSP Marketing Edge in 2016. Since then, he’s helped hundreds of MSPs simplify their marketing and attract more clients, with his energetic, no-nonsense style.

He’s also the host of the world’s most popular MSP marketing podcast, and a regular contributor to The Tech Tribe. If you like your marketing advice delivered with a side of British wit, Paul’s your guy.

This is a full-service digital agency that works exclusively with IT providers. Their services include SEO, Google Ads (PPC), website design, landing pages, content writing, graphic design, social media campaigns, and more.

They’re about inbound marketing. Helping you attract the right kind of traffic and turn it into leads through a well-structured digital presence. They also offer a listing on their own MSP directory, which could help drive extra local leads.

Everything they offer is bespoke. You speak to their team, they assess your goals, and then they create a strategy and execute it for you.

What you won’t find on their site (aside from their team)? Pricing. You’ll need to get in touch for a quote.

MSP Marketing Edge takes a totally different approach. Rather than building a custom plan from scratch, it gives you a ready-to-use marketing system designed specifically for MSPs.

What’s included:

• Brand-new marketing content every single month (blogs, campaigns, social posts, videos, and more)
• A simple 3-step marketing plan to follow
• Coaching and support from Paul and the team
• Access to a private community of 700+ like-minded MSPs

There’s no custom design, no PPC management, and no SEO service. Instead, it’s all about giving you the tools and support to consistently market your MSP in-house (or with help from a VA).

And crucially, only one MSP per area can join, to avoid conflicts.

Marketing for MSPs doesn’t publish its prices. Instead, they ask you to fill in a form or book a call to discuss your needs, and they’ll put together a quote based on the services you choose. It’s a traditional agency setup, customised, potentially powerful, but likely to come with a higher price tag.

Paul Green’s MSP Marketing Edge is a flat-rate subscription: £149/month + VAT in the UK, or $199/month elsewhere. That includes everything. Monthly content, tools, support, coaching, and exclusivity in your area. There’s also a 30-day free trial, and you can cancel any time.

The Marketing for MSPs website includes a few positive testimonials, though there’s little independent feedback elsewhere online. If you’re considering them, it’s worth asking for recent examples of results or speaking to a few existing clients.

Paul Green’s MSP Marketing Edge has built a loyal following over the years, with hundreds of active members sharing real-world results in the private Facebook group and on live Q&A calls. The content is frequently praised for being high-quality, easy to use, and genuinely helpful in attracting leads.

You can also see an entire page on their website dedicated to the glowing reviews they receive from their clients.

Both services are built to help MSPs grow. But they serve two very different types of business owner.

Marketing for MSPs is ideal if you’re looking for a full-service partner to plan, manage, and execute your marketing for you. If you want someone to do it all and you’re ready to invest in a custom solution, it’s worth having a chat with them.

Paul Green’s MSP Marketing Edge, meanwhile, is for MSPs who want marketing to get done, without reinventing the wheel. It’s ideal if you want fresh content every month, a clear plan, and support from people who understand the MSP space. No fluff, no contracts, just practical help.

Either way, the important thing is this: You’re taking action. Because consistent marketing is what separates the busy, growing MSPs from the ones stuck in “referrals-only” mode.

Need help figuring out your next move? Get in touch - we’re always happy to talk marketing.