Simple Selling vs. Paul Green’s MSP Marketing Edge [2025]: Which one is right for your MSP?

Marketing your MSP can be tough.

You know you need to do it, but between managing clients, troubleshooting IT issues, and keeping up with cyber security threats, who has the time?

That’s where Simple Selling and Paul Green’s MSP Marketing Edge come in. They offer two very different approaches to getting more clients through your door.

Both services exist to help MSPs grow, but they take different routes to get you there. If you’re trying to figure out which one is right for you, this comparison will make it easy.

First, to be completely transparent: This article has been written by the team behind Paul Green’s MSP Marketing Edge. Our goal is to give a fully balanced view. This review is based on information available on websites and Google Reviews.

Before we get into the details, let’s start with the main distinction between these two services. 

Simple Selling is all about outbound sales. They find and contact potential clients for you, set up meetings, and help you turn those leads into paying customers. If you want someone to handle cold outreach and book appointments for you, this is their specialty. 

Paul Green’s MSP Marketing Edge is all about inbound marketing. It gives you a steady stream of fresh marketing materials, like blogs, social media posts, videos, and more, so you can attract and build relationships with leads over time. If you want to build your brand, educate prospects, and generate leads naturally, this is what it does best. 

One is a direct, fast-track to getting more sales meetings. The other is a long-term play to build trust, generate interest, and turn warm prospects into clients.

Before we get into it, it doesn’t look as though Simple Selling’s website has been updated for a while. A glance at its LinkedIn page gives a similar story, so the business may or may not still be trading.

If your main goal is to get more sales meetings booked, Simple Selling is designed for you. 

They offer three different levels of service: 

1. DIY Outbound (Beta): This is an online cold calling course for MSPs. It’s still in its early stages and only available on a pre-book basis.
2. Fully Managed Outbound: This is the full package. Simple Selling will hire, onboard, and coach a dedicated Business Growth Representative (BGR) for you. They’ll research leads, make cold calls, and book 2 to 6 first-time appointments per month, depending on the package. They also help with list building, differentiation strategy, and cold outreach best practices.
3. 3. Co-Managed Outbound: If you already have a sales team, this option helps improve your outreach efforts, providing guidance on connect rates, call scripts, and how to reach the right prospects more effectively.

Simple Selling doesn’t publish all their pricing upfront, but the Fully Managed Outbound service costs between $4,300 and $9,200 per month. For that price, you’re getting a team actively working to get you new clients. 

• MSPs who want leads fast and are happy to invest in outbound sales.
• MSPs who don’t have the time or skills to do sales themselves and want a done-for-you solution.
• MSPs who prefer a hands-off approach to marketing - just tell them what you do, and they’ll go out and find you potential clients.

Paul Green’s MSP Marketing Edge takes a very different approach. Instead of calling prospects and trying to book meetings, it helps you market your MSP the right way - consistently, professionally, and with minimal effort on your part. 

The focus is on a 3 step system: Build audiences, grow relationships, and convert those relationships into sales.

Every month, members get a fresh batch of marketing content, including: 

• Blog posts and videos you can put on your website.
• Social media content to keep your business active online.
• Emails and newsletters to stay in touch with prospects.
• A monthly service based educational campaign.

Plus, members get access to a huge library of marketing tools, including a white-label IT Services Buyer’s Guide, lead generation campaigns, and the Email Hijack book, which you can brand as your own. 

One big perk? Only one MSP per area can join. That means you won’t be using the same marketing materials as your competitor down the street. If your area is already taken, you’ll need to join the waiting list. 

Members also benefit from belonging to the strong 700+ community of non-competitive MSP owners with unlimited support from Paul and the team to attract and retain new and existing customers.

Unlike Simple Selling, Paul Green’s MSP Marketing Edge has a fixed price of $199 per month (£149+VAT in the UK). There’s also a 30-day free trial, and you can cancel anytime. It’s a much smaller investment, but you’ll need to be actively involved in using the content to see results. 

• MSPs who want to build a strong brand and attract leads over time.
• MSPs who like having control over their marketing and want professional content without the effort of creating it themselves.
• MSPs who aren’t in a rush for fast leads but want steady, long-term business growth.

The people behind a business matter just as much as the service itself. So, let’s look at Derek Marin and Paul Green, their backgrounds, expertise, and what they bring to the table for MSPs.

Derek Marin (Simple Selling) – The sales specialist

Derek is all about sales and outbound prospecting. He co-founded Simple Selling with a focus on helping MSPs book more meetings and close more deals.

Before launching Simple Selling, Derek worked at HubSpot as a consultant, fine-tuning his skills in lead generation, cold outreach, and sales processes. His approach is strategic, built around the idea that a great sales system can deliver predictable results.

He’s based in Boston, USA, but previously spent 4 years living in Costa Rica. He has a global outlook but stays connected to the MSP market. He’s big on data-driven sales strategies, using analytics and scoring systems to improve outbound success rates.

If you work with Derek and his team, expect a structured, process-driven approach to outbound sales, backed by deep industry knowledge.

Strengths: 
Expert in outbound sales and lead generation.
Focuses on fast, tangible results.
Deep understanding of MSP sales challenges.

Paul Green (Paul Green’s MSP Marketing Edge) – The content marketing guru

Paul, on the other hand, takes a long-term approach to MSP marketing. He believes that great content, delivered consistently, is the key to attracting and converting new clients.

He’s based in the UK, and while he can’t claim to have lived in such tropical climes, his background in journalism and radio broadcasting explains why he’s great at making marketing feel engaging and easy to understand.

After selling his first marketing business in 2016, he turned his attention to MSPs, because he saw a huge need for better, more effective marketing in the IT industry.

Paul runs an active YouTube channel and the world’s most popular MSP marketing podcast. He regularly contributes to The Tech Tribe and other MSP communities, too. His mission? To make marketing simple and accessible for every MSP, whether they’re a one-person operation or a growing team.

If you work with Paul, you’ll get a steady stream of high-quality content, expert advice, and a friendly, down-to-earth approach to marketing.

Strengths: 
Expert in inbound marketing and content creation.
Great at breaking marketing down into easy, actionable steps.
Passionate about helping MSPs grow without needing to "sell”.

At this point, you probably have an idea of which service sounds like a better fit for you. But let’s see what other MSPs have to say…

At the time of writing, a review on Simple Selling’s website said:

“Simple Selling gets it. Derek works hard, asks the right questions, and apples what he learns to help me grow my MSP. This is not easy and there are no quick fixes, it takes hard work and perseverance - which Derek never shies away from.”

And a review on Paul Green’s MSP Marketing Edge’s website said:

“If you’re considering signing up, I would say it’s a no-brainer. It saves us so much time. We’re never stuck, wondering what we could use. All of the hard work is done for us.”

There’s no right or wrong choice here, it all depends on your MSP’s needs, budget, and how involved you want to be in your marketing. 

Simple Selling is for MSPs who want someone to do the outreach for them and deliver ready-to-close leads. It’s high cost, high impact, and great for businesses that need sales now. 

Paul Green’s MSP Marketing Edge is for MSPs who want to build a strong brand, educate prospects, and generate inbound leads over time. It’s affordable, sustainable, and great for businesses that want steady, long-term growth.