Tortoise & Hare Software vs. Paul Green’s MSP Marketing Edge [2025] – the real race

Marketing your MSP can sometimes feel like trying to explain cloud computing to your granny - confusing, time-consuming, and occasionally met with a blank stare.

You know you need more leads. You’d love a stronger web presence. Maybe you even fantasise about a content calendar that isn’t “post something on LinkedIn when you remember.” But who has the time?

That’s where companies like Tortoise & Hare Software and Paul Green’s MSP Marketing Edge come in. They both help MSPs grow through better marketing. But they go about it in different ways.

Let’s start by pointing out that this article has been written by the team behind MSP Marketing Edge. But we’re not here to throw shade. We’re here to give you a straight-up, friendly, fair comparison, so you can decide what’s right for your business.

Don’t be fooled by the name. Tortoise & Hare Software might sound relaxed, but they move with purpose. This boutique marketing agency is based in sunny Florida and was founded by Hunter Nelson. He brings a rare mix of marketing savvy and technical know-how.

And he’s not just throwing around buzzwords. Hunter has a real understanding of how MSPs work. Before launching his agency, he spent years doing both software development and digital marketing, which gives him an edge when working with tech firms.

If you’re looking for a personalised, handcrafted marketing strategy, this is what Tortoise & Hare does best. Think of it as marketing fine dining, not fast food.

They’ll work with you to create:

• A modern, conversion-focused website (no fluff, just results)
• A long-term SEO and content plan to improve visibility
• Paid advertising campaigns that don’t blow your budget
• Analytics and lead tracking, so you know what’s working

And you won’t be dealing with a rotating cast of account managers. You’ll most likely be working directly with Hunter himself. Which, depending on how many video calls you’ve survived this week, might be a relief.

 

Tortoise & Hare is ideal for MSPs who:

• Want a custom-built strategy rather than pre-made content
• Prefer a one-on-one agency relationship
• Have the budget and patience to build something that lasts

Now let’s talk about Paul Green’s MSP Marketing Edge. This is a marketing system built specifically for MSPs who want great marketing without reinventing the wheel.

As the name probably suggests, the business was founded by Paul Green and is based in the definitely-less-sunny United Kingdom.

Paul’s approach is simple: Give MSPs the exact content, tools, and support they need to generate leads consistently. And do it in a way that doesn’t eat up all their time. Great, right?

Every month, members get a complete toolkit of content delivered straight to their inbox. That includes:

• Blog articles and tech update videos
• Social media posts and graphics to stay visible and credible
• Emails and newsletters to warm up your prospects
• An educational campaign based around a product or service

Plus, you get access to an enormous library of evergreen lead-gen tools, including white label books (like Email Hijack), buyer’s guides, and calculators, all ready to brand as your own. Oh, and unlimited help and support from the team along the way.

It’s all based on Paul’s proven 3-step lead generation system:

• Build an audience
• Grow relationships
• Convert those relationships into sales

There’s no guesswork, and no need to start with a blank screen ever again.

And there’s another big bonus: Only one MSP per area can use it. So you won’t be competing with a neighbour using the exact same materials.

MSP Marketing Edge is ideal for MSPs who:

• Want professional content but don’t have time to make it themselves
• Like doing marketing in-house (or delegating it to a team member)
• Prefer a budget-friendly, low-risk subscription model

Now let’s get a little personal.

Hunter Nelson, founder of Tortoise & Hare Software, is a software guy turned marketing strategist. He’s methodical, data-driven, and just a bit obsessed with clean design and clarity in messaging.

He’s also a self-described introvert who prefers deep work to shallow gimmicks. And you’ll see that reflected in the agency’s no-nonsense approach.

You’ll find him writing thoughtful blogs, sharing practical advice for MSPs, and digging into Google Analytics with the same enthusiasm most of us reserve for… anything but analytics.

Then there’s Paul Green. He’s a former radio presenter and journalist who somehow made marketing feel... fun. (We know. It’s weird.)

Paul’s the kind of guy who can explain lead nurturing using a pub analogy and somehow, it makes perfect sense. He not only makes marketing feel fun, but he makes it feel a lot easier too.

Since launching MSP Marketing Edge in 2016, he’s worked with more than 700 MSPs around the world, helping them grow their businesses and get more time back.

He’s also the voice (and brain) behind the world’s most popular MSP marketing podcast, where he shares weekly tips, stories, and the occasional rant about sales processes.

Paul lives in Milton Keynes in the UK and has the patience that only comes from living with a teenager. He runs the business with a small team, spends his free time bodybuilding (no he doesn’t) and is genuinely passionate about helping MSPs succeed.

Tortoise & Hare Software shares case studies from MSPs who’ve seen serious results - like tripling conversion rates without increasing ad spend. Reviews are positive, and the general vibe is that Hunter knows his stuff and genuinely cares about his clients’ success.

Here’s an example:

“Hunter has established the foundation and executed on the analytical strategy with our AdWords account that we have been wanting to implement for years! Within the first few months of working with him we have seen an overall increase in conversions as well as more efficiency with a lower cost per acquisition.”

 

MSP Marketing Edge also has countless glowing reviews and testimonials from members who love how easy it makes their marketing. Many talk about how it saves them hours every week, gives them real structure, and helps them look more professional without having to build everything from scratch.

Here’s an example:

“Not sure I can put into words how helpful Paul Green's MSP Marketing Edge has been for our MSP. In trying to maximise our efficiency and reach across marketing platforms, saving time is essential. You still want to make sure you deliver content that is relevant, helpful, and of high quality to your audiences. Paul Green has helped us do exactly that.”

Here’s the bottom line:

If you want a marketing partner who’ll work closely with you to build a strategy from the ground up, Tortoise & Hare Software may be the right fit. It’s a custom approach with tailored results… but it comes at a custom price.

If you want a ready-made, high-quality marketing system you can run yourself, without the agency fees or the stress, Paul Green’s MSP Marketing Edge could be exactly what you need. It’s simple, affordable, and built specifically for MSPs.

Both are great choices, they’re just for different types of MSPs.

 

If you’re leaning toward MSP Marketing Edge, check if your area’s available and grab a free 30-day trial. No contracts. No pressure. Just marketing that works.