Geeky Tech vs. Paul Green’s MSP Marketing Edge [2025]: How to decide which one’s right for your MSP

Marketing feels important… in the same way updates feel important. You know you should do it consistently, but it often gets pushed aside until things get quiet (which… they never do).

That’s why MSP-focused marketing services exist. And today we’re comparing two very different options:

Geeky Tech: An SEO/PPC powerhouse for B2B tech companies


Paul Green’s MSP Marketing Edge: A marketing content-and-strategy subscription built solely for MSPs

Before we get into things, a quick disclaimer: This article is written by the team behind MSP Marketing Edge. We think what we do is brilliant (Paul makes us say that), but we’ve gone out of our way to keep this comparison fair and genuinely helpful. Use it to make the right decision for your business.

Let’s start with the obvious difference.

Geeky Tech is a specialist search marketing agency. Their whole world revolves around:

• SEO
• PPC
• GEO (Generative Engine Optimisation, getting your brand into AI-generated answers)
• Technical optimisation
• Conversion-focused reporting

They work with B2B tech and SaaS firms, including some MSPs, but they’re not MSP-exclusive.

Paul Green’s MSP Marketing Edge, on the other hand, is a subscription-based system designed purely for MSPs who want to run their marketing in-house without creating everything from scratch.

Every month, members get new:

• Blog posts
• Social media posts
• Email campaigns
• Videos
• Lead generation tools
• A full marketing campaign for a specific service
• Plus, strategy, templates, and community support

The goal (more leads) is the same. But they take completely different routes to get there.

If you’ve ever thought, “I wish someone would just handle the SEO stuff”, Geeky Tech might be your kind of agency.

Their approach is highly technical and extremely focused. They don’t claim to “do everything”. They do search marketing, and they do it very well.

What they bring to the table:

• Deep SEO expertise
• In-house PPC specialists
• A modern focus on AI search visibility
• Data-driven optimisation
• Custom strategies (not templates)
• A reputation for measurable results

They also work with a remote team of “geeks” across multiple countries, which gives them a wide skillset and a flexible, always-on feel.

Ideal for MSPs who:

• Want to rank higher on Google
• Want a dedicated SEO/PPC partner
• Prefer outsourcing technical marketing to specialists
• Have a budget for agency-level retainers
• Don’t need a wide range of content every month

One important note: Agencies like Geeky Tech almost always operate at multi-thousand-per-month retainers. They don’t publish pricing publicly, but their positioning suggests you won’t be paying hobbyist fees.

Paul Green’s MSP Marketing Edge is built for MSPs who want to own their marketing. Or hand it over to someone internal. All while avoiding the blank-page panic that comes with creating everything yourself.

You get a complete library of:

• Monthly content drops
• Done-for-you campaigns
• Videos
• Social posts
• Email sequences
• Lead magnets
• Webinars, guides and books you can white label
• Training and support

Plus, Paul’s 3-step MSP-specific marketing system: Build an audience → Grow relationships → Convert relationships into clients

It’s predictable, simple, and designed for real MSP life. That means you can do it even if your day is 80% service tickets and 20% trying to drink cold coffee.

It also comes with:

• Area exclusivity (only one MSP per region gets access)
• Transparent pricing (£149+VAT UK / $199 international per month)
• A 30-day free trial
• No contracts, no hidden upsells

Ideal for MSPs who:

• Want low-cost, high-quality marketing tools
• Don’t want to pay agency retainers
• Prefer to run marketing internally
• Want clear structure, not guesswork
• Like the idea of “plug-and-play” campaigns

Geeky Tech

Geeky Tech is led by Ben Hawkshaw-Burn, an SEO specialist with years of experience in technical search optimisation. He heads their organic search efforts and oversees the agency’s focus on measurable results, AI search optimisation, and search-driven growth.

He positions himself as a data-focused, search-first marketer who loves the technical side of digital marketing.

If you want someone who wakes up thinking about keywords, schema and conversion paths… he’s your guy.

Paul Green’s MSP Marketing Edge

And then there’s Paul Green.

Paul is a former journalist, radio presenter, and agency owner who decided MSPs deserved better marketing help than “post once a week on LinkedIn and hope for the best”.

He built MSP Marketing Edge specifically to give MSPs simple, practical tools they can use.

He’s also the host of the world’s most-listened-to MSP marketing podcast, a regular on MSP events worldwide, and the type of person who thinks going for a run counts as a hobby (we let him believe this).

His mission is simple: Make marketing easy, predictable, and enjoyable for MSPs. We’re still working on the “enjoyable” part for some people.

Geeky Tech

They’ve got excellent reviews on platforms like Trustpilot and Clutch. Clients praise:

• Strong SEO performance
• Clear reporting
• A friendly, specialist team
• Big improvements in traffic and conversions

Their case studies show impressive uplifts in rankings and inbound leads, particularly for tech and SaaS companies.

Paul Green’s MSP Marketing Edge

Members frequently highlight:

• The time saved
• The quality of the monthly content
• The simplicity of the system
• The value for money
• The supportive global community of 700+ MSPs

The Google reviews and testimonials paint a picture of MSPs who finally feel like they’ve got a marketing engine that runs without stress.

Here’s the cheat sheet:

Choose Geeky Tech if…

• You want specialist SEO and PPC support
• You want a dedicated team doing high-level search marketing for you
• You have the budget for agency retainers
• You don’t need a full marketing system. You just want to rank better and generate inbound traffic

Choose MSP Marketing Edge if…

• You want to run your marketing in-house
• You want ready-made content and campaigns tailored for MSPs
• You need something simple, fast, and consistently delivered
• You want an affordable alternative to agencies
• You like area exclusivity and predictable monthly pricing

There’s no “better” choice, just the right choice for how you want to handle your MSP’s marketing.

If you’re curious to see whether MSP Marketing Edge could be a fit for your business, you can check your area’s availability and start your 30-day free trial.

Marketing your MSP doesn’t have to feel like a chore. With the right system or the right agency behind you, it can actually be fun (yes, Paul insisted we say that).