Standout MSP System
Stop sounding like every other MSP... and make it easy for buyers to choose YOU
Get your basics right
Generate leads & hot prospects
Win them, keep them, upsell them
Be honest with yourself. Does your MSP look and feel the same as most of your competitors?
When ordinary business owners and managers are thinking of swapping MSPs, deciding who to speak to is a really painful process for them.
Why? Because to anyone who doesn't understand tech and the channel, all MSPs look the same.
Same websites. Same messages. Same services. And samey kills sales
If you don't believe me, load up 10 of your competitor's websites right now.
They may have different colours, images, and words... but the message they send to uneducated buyers is almost IDENTICAL.
Business owners don't know how to differentiate between MSPs. They're buying with their hearts, not their brains. And this sea of sameness is a nightmare for them.
When you look the same as all the other MSPs, you have these problems
Buyers don't get what makes you different
Prospects say “we’re speaking to other MSPs”
Sales conversations feel harder than they should
Price becomes the deciding factor
There's good news! This creates a massive marketing opportunity for you
In a marketplace where all MSPs seem the same, that creates an opportunity for YOU to be the standout MSP.
You can develop a clear and simple USP (Unique Selling Proposition) that makes you rise above the noise. And makes it clear and obvious why they should talk to you.
Best of all, I've made this process really easy for you with my Standout MSP System.
What if your MSP had this in place?
A USP that buyers understand instantly
Messaging that differentiates you before a call
A strapline you can use everywhere
A calm, confident elevator pitch
Clear positioning across your website, LinkedIn and sales process
Introducing: The Standout MSP System, just $49
A focused, practical positioning playbook that helps MSPs stop blending in and start being chosen for the right reasons.
This is not a generic marketing course. It’s a short, structured system that helps you:
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Understand what buyers actually care about
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Identify what truly differentiates your MSP
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Turn that into a clear USP
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Apply it across your website, LinkedIn and sales process
You’ll work through this step by step, in just a few hours, supported by practical tools that make it easy.
Access the system through a series of short videos presented by me, Paul Green. Each has 1.5x and 2x speed controls, captions, full transcripts and human-written summaries.
PLUS you get 7 practical positioning tools (easy action sheets, not videos)
MSP positioning scorecard
Home page positioning audit
USP clarity builder
Positioning matrix + winning zone canvas
USP drafting sheet
Strapline + elevator pitch builder
USP validation checklist
These structured tools are what makes this a system and not training.
They're designed to make it easy for you to take action. Meaning you get great results.
AND you’ll enjoy a bonus 30 min call to get bespoke advice
Book your bonus 30 min call with one of our implementation consultants. They can answer any question, and point you in the right direction. You'll get access to their live calendar.
Who this is perfect for
- MSP owners who want to stand out without hype
- MSPs tired of competing on price
- Owners who want clarity before tactics
- MSPs who prefer tools over theory
Who this is NOT for
- Anyone looking for instant leads
- MSPs who won’t implement anything
- People wanting an agency to “do everything for them”
- Anyone expecting a silver bullet
Your investment is $49.
A one-time payment with no ongoing subscription or fees
Start fixing your positioning today... and make everything else easier tomorrow.
I’m here to help.
Do you have a question I haven’t answered here?
Email hello@mspmarketingedge.com
Or book a 121 call with my colleague Ben Smith