If you want a different 2026, you can’t run it on last year’s habits

If you want a different 2026, you can’t run it on last year’s habits

Paul GreenUncategorized

If you finished last year disappointed with the progress you made with your marketing, here's how to flip that on its head this year.

It's January 1st. A brand new year. It's young, it's exciting, ANYTHING could happen.

Even though you and I as business owners can decide on any day of the year that we want to change everything, there's something about the new year which makes that feel easier.

Maybe it's because we've had a few days off. Maybe it's because everyone is talking about the things they want to do differently this year (how many people do you know who'll sign up for a gym membership in the next 48 hours?).

Anyway, I assume you have big things that you want to do with your MSP this year. You probably want to...

  • Improve your marketing
  • Generate leads
  • Win new clients
  • Grow top-line revenue
  • Grow your profits
  • Look after your clients better and better
  • Pay your staff more
  • Pay yourself more
  • And overall, improve the lifestyle you and your family enjoy

Am I right?

In which case, we need to have a slightly uncomfortable conversation. Because...

--> If you run 2026 on the same habits you used in 2025, you’ll get the same results <--

Not because you’re lazy. Not because you don’t care. But because habits beat intentions every single time.

Especially when it comes to marketing

For most MSPs, marketing lives in the “meant to do” category.

You meant to post more. You meant to send a newsletter. You meant to share case studies. You meant to follow up properly.

But then… tech work happened. Tickets piled up. You started a big migration for a client.

So marketing slipped. Again.

Does this sound familiar? Here's the thing...

Improving this situation isn't about being better motivated or being better disciplined.

Instead, it's about recognising that if you want the end result of improving your lifestyle for you and your family, that all starts with getting your marketing right.

When you reliably know how to win new clients and sell more to them, you can relax.

That’s the hardest part of creating a business that thrives without you. The rest is just about figuring out the operations, systems and people.

What drives me every day is helping MSPs free themselves from their prisons and create businesses that give them the lifestyle they most want. Because…

  • When you get your business's marketing right…
  • You grow your business without needing to be there every day…
  • And create an amazing life for you and your family.

So... before you rush into goal setting for the year, ask yourself this...

“What’s the one habit I need to change so marketing stops being something I mean to do… and becomes something I actually DO?”

Not ten things. Not a full plan. Just one habit.

It could be finding 60 to 90 minutes a day to work on your business.

It could be finding someone you can delegate the implementation of your marketing to.

Or it could be asking someone you trust for help.