Is keeping up with MSP news making your head (literally) explode?

Is keeping up with MSP news making your head (literally) explode?

Paul GreenUncategorized

If you find it really hard to keep up with everything that's happening in the World of MSPs, this could be very helpful. Oh, and it's free.

Quick question. On any given day, how many of these are competing for your attention?

  • A new AI tool that apparently changes everything
  • A Microsoft update your clients might ask you about
  • A security threat that’s doing the rounds
  • A vendor announcement that might affect your stack
  • Seventeen other things that are all "urgent"

I talk to MSPs every day, and one of the things I hear most often is that running an MSP feels like drinking from a fire hose. There’s just so much going on, all the time, from every direction.

And the pace isn’t slowing down, is it? If anything, AI alone has doubled the volume of things you’re expected to know about, have an opinion on, and explain to your clients.

And I guess your real fear in all of this is that you might miss something important

Most MSPs have made peace with the fact that they can’t read everything. Fair enough. Nobody can.

But there’s a difference between not reading everything and missing the things that actually matter.

  • The story about a widely-used vendor being breached
  • The security vulnerability that’s actively being exploited right now
  • The regulatory change that three of your clients are going to ask you about this week

Part of your value as an MSP is being the trusted advisor who knows things your clients don’t. That’s hard to do when you’re already running flat out.

So we built something to help

It’s called the MSP Minute. And it’s very simple.

Every weekday, my team at the MSP Marketing Edge curates and writes up the three stories that matter the most to MSPs.

So we look at all the news in terms of security, vendors, Microsoft, AI, and anything else that's going on in the channel.

Then we filter out 97.4% of it (because that's just noise) and send you short summaries of the three most important stories each day.

It lands in your inbox every morning and takes about a minute to read (hance the name MSP Minute).

Oh, and it’s always free.

Think of it as a pleasant glass of water rather than a fire hose.

Go and have a look

You can see some recent examples and sign up free at www.mspminute.com.

And if you’ve already signed up, thank you! I’d love to know what you think of it so far. Get in touch.