UK MSPs... stop hoping for growth
Build a marketing system that wins you One New Client A Month
The 2 day event where you stop guessing, and start building a marketing system that brings in new clients on autopilot
Only 25 seats available - 16th & 17th September 2026 in Euston, London
If you're tired of hoping growth happens... use my system to proactively make it happen
Perhaps sometimes you get deeply frustrated with your MSP.
Because you're putting all your time and your very soul into it. And it should be bigger by now, right? And, while it's not a British thing to talk about, you should be making more money and working less.
After all, your business does a fantastic job for your clients, and you do work so incredibly hard on it.
So where are the new clients? Why have your referrals dried up? Why do you not have new leads coming in every week? Where is your next new client even coming from?
Let me tell you something to reassure you. You are not alone in feeling this way.
In fact, I believe around 80% of owner-operator MSPs here in the UK feel this way at one point or another. For some, the frustration lasts years… until they proactively choose to do something about it.
And if that's the stage you're at now, I can help you.
For 10 years, I've been helping MSP owners unlock growth by putting in place highly effective marketing systems. I have the answers for you. And across two days together, I'll show you exactly how to build a system that wins you one new client a month.
Introducing ONCAM: One New Client A Month
This is a unique, two day, in-person event where a small group of ambitious UK MSP owners come together to build (properly build) the exact marketing system that wins you One New Client A Month.
This isn't a conference where you sit and take notes for two days and go home with a notebook full of ideas you'll never use.
You'll leave with complete clarity on exactly which marketing activities will move the needle for your business. And a full plan you can start running the moment you're back at your desk.
You'll work through it hand-in-hand with me Paul Green, my colleague Ben Smith, and a small room of MSP owners who are facing exactly the same growth problem you are (maximum 25 seats in this room).
Because the answer to growing your MSP isn't hiding in a Facebook group 😃
You've looked for the answers in great places like The Tech Tribe, LinkedIn, podcasts, Reddit, and of course using AI tools.
You can research any marketing topic in minutes and get a confident-sounding answer back in seconds.
But maybe the more you've consumed, the more overwhelming it's become.
Because here's the thing about confident-sounding answers. They're only as good as the experience behind them.
For every MSP owner who says "this worked brilliantly for me," there's another one saying "I tried that and it was a total waste of time."
Most people mean well. But they're giving you advice based on their own limited experience of implementing a few ideas, once.
What about AI tools? They're amazing, but also just an aggregate of all the info out there. AI is powerful when used as a helper, not a strategist.
What you actually need is someone who has spent 10 years working solely with MSPs on their marketing… who has seen what works and what doesn't across thousands of real businesses… and who can lay out the complete picture for you, clearly, in the right order, with no conflicting opinions. And definitely no guesswork.
That's what these two days are: The complete picture, in the right order, built to win you One New Client A Month.
Thank you!
Paul, I've said it before and I'm going to say it again - what a great session!
The last two days have been brilliant, exactly what I needed.
I'll be putting everything into action in the next 100 days. This email is to hold me accountable, feel free to pull me up on it on the next two days in may.
The course was so well organised and very well thought through - right down to the small details - no power at the desks, information on how to get there, start times, getting everyone to stand up, etc etc - best training I have ever been on.
Take a well earnt rest, I bet you are knakerd - see you next week.
Here's what we'll build together over the two days
Stop being the bottleneck
Most MSP owners are brilliant at the tech (that's how you built the business). But at some point, being the one everyone relies on starts holding back growth.
We'll show you exactly what it takes to step out of the bottleneck, even if you're not ready to completely let go of everything.
Get the right people
The right team makes growth possible. The wrong team makes it impossible. Many MSPs either have the wrong people, or the right people stuck in the wrong roles.
We'll show you what a growth-ready MSP team actually looks like. And how to build one without it taking over your life.
Get operationally mature
Growth without the right operations behind it just results in chaos. Most MSPs scale before they're ready, creating a world of pain.
We'll map out exactly what needs to be in place before you grow, so One New Client A Month doesn't break what you've already built.
Know who you're chasing
Chasing the wrong prospects wastes time and money you don't have spare. Most MSPs have never properly defined who they actually want. It's bigger than "any 20 user business".
We'll help you define exactly who you should be targeting and where to find them.
Give buyers a reason to choose you
Business owners really struggle to tell one MSP from another. If you can't explain why someone should pick you, how can they?
We'll help you find the real reasons a prospect should choose you over the MSP down the road, and how to say it with confidence.
Get marketing assets that sell for you
Your website, your LinkedIn profile, your case studies, your proposals, your business card… are they working for you or against you?
We’ll look at what a strong MSP marketing asset base actually looks like, and what yours must say to the prospects you really want to win.
Get in front of the right people
Nobody buys managed services from a stranger. If the right people don't know you exist, the rest of your marketing doesn't matter.
We'll show you how to get in front of the right people consistently, so you'll never ever again be scratching around for leads.
Turn cold leads into warm prospects
Long before someone thinks of switching MSPs, you must build a relationship with them. This helps them to get to know you, like you, and trust you.
We’ll look at how to build a systemised marketing machine to make this happen every day.
Identify the prospects who are ready
People only buy when they're ready to buy. You must get the right message in front of the right person at the right time. With an easy process that makes it comfortable for them to start talking.
We’ll cover the process and conversations that makes sales feel natural, and never awkward.
Make sales as systemised as tech
If your sales process is "I'll handle it", it can’t scale. Because every time you’re busy, it falls apart. And you need more holidays, not less.
We’ll look at what a proper, repeatable MSP sales process looks like… one that doesn’t depend on you personally doing everything.
Never lose a client unless they go bust
I know you already have great natural retention. As you grow the business and have less personal contact with clients, you'll need to flip into a proactive retention mode.
We’ll cover the systems that make retention proactive, predictable, and something your whole team owns.
Grow revenue from existing clients
Your existing clients are your best and most overlooked source of additional revenue and profit. Because they already trust you and value your work.
We’ll look at how to build upselling into your normal client communication… so it feels like great service and never a sales pitch.
Everything you'll take home with you
Throughout the two days you'll work through everything in a structured workbook. It's a working document. Something you'll fill in on your laptop, add to, and refer back to long after the event.
By the time you leave on day two, your workbook will contain your notes, your reflections, and your thinking across all twelve areas. It's the foundation of everything that comes next for your MSP.
And it doesn't stop there. You also benefit from...
BONUS ONE
A 30 min 121 marketing audit
At the event, my trusted lieutenant Ben Smith will run through your current marketing with you. He'll tell you what he believes is working and what needs attention.
Ben and I have worked together for more than 15 years, and he knows as much about marketing an MSP as I do.
BONUS TWO
A personalised marketing maturity score
BONUS THREE
A full toolkit of templates and swipe files
BONUS FOUR
Full audio recordings and transcripts
BONUS FIVE
A Google NotebookLM trained on the entire event
So you can chat with an AI that will guide you on how to make this happen.
You don't just leave with ideas. You leave with the actual plan and materials to make it happen, and start winning One New Client A Month.
Secure your seat:
£299 + vat
Bring a colleague for £199 + vat
Who am I?
My name’s Paul Green, and I'm the founder of the MSP Marketing Edge.
It’s the world’s leading marketing membership for MSPs, trusted by more than 700 MSP owners across dozens of countries (including 250 MSPs here in the UK).
As a former journalist and radio presenter, I know how to communicate complex ideas in ways that are simple, engaging, and actually stick.
I believe that building a successful business is the BEST way to shape the lifestyle you most want to lead. To do that, you must create a marketing system that generates plenty of leads and closes the right kind of clients.
Get this right and you'll grow your MSP. You'll start generating plenty of cash to do everything you want to do. Plus, freeing enough time to enjoy spending it (having more fun with your family).
More than 500 UK MSP owners have already been to one of my live events. You'll leave this one with a complete plan to win One New Client A Month.
Paul Green
Is ONCAM (One New Client A Month) right for you?
This event is designed for MSP owners with a turnover between £200k and £2.5m who are serious about growing their business through better marketing and sales.
You don’t need marketing experience or a marketing team. You just need to be the person in your business who is responsible for its growth… and you need to be ready to do something about it.
This is NOT for you if…
This is absolutely 100% for you if…
Frequently asked questions
What exactly will we be doing?
I lead both days in full, assisted by my colleague Ben Smith. It’s a mix of presentations, working sessions, and hot seats where we get into specific challenges.
We'll work through all twelve core areas of MSP marketing and growth, so you'll leave with a complete system for winning One New Client A Month.
It's a small group setting where there’s plenty of time to ask questions and dig into your specific situation.
How many people will be there?
This is deliberately a small group event. Numbers are limited to keep it focused and interactive. This isn’t a bland conference where you sit and vaguely listen for two days. It’s a working event where your specific business gets real attention.
I'll be encouraging you to roll up your sleeves, kill your email, delete your PSA, and focus solely on the one thing in your MSP that only you can do... generating One New Client A Month.
What’s included in the ticket price?
Your ticket includes both days, all refreshments, and lunch on both days.
Plus the workbook, and the five bonuses:
- A 30 min 121 marketing audit
- A personalised marketing maturity score
- The full toolkit of templates and swipe files
- The full audio recordings and transcripts
- A Google Notebook LM trained on the entire event
You’ll just need to arrange and cover your own travel and accommodation.
Is there anything to buy on the day?
Do I need to be a member of MSP Marketing Edge?
Will I get the workbook in advance?
Can I bring a colleague or business partner?
What if I can’t make it on the day?
Questions?
Email us at hello@mspmarketingedge.com
Ready to start winning One New Client A Month?
Join me for two days. And install this complete system in your MSP.
16th & 17th September 2026 in Euston, London
Only 25 seats available