User banner image
User avatar
  • Paul Green

Posts

Verticals #3: How to marry the market

Here's the final in our short series about picking a vertical. Today it's what you can do when you successfully set yourself up within a...

October 2021 update

Hi, this is Paul with your monthly update to accompany the launch of the new October content. How are we talking about October already? It...

Verticals #2: How to get started

Once you've picked a vertical, you need to market to them in the most convincing way possible. This is about demonstrating that you really are...

Verticals #1: How to find one

I'm starting a short series about marketing to verticals. Prospects within a vertical tend to be more responsive to your marketing for a very simple...

The values of your business are determined only by behaviours

The values of your business are not at all set by what's in your head, or by signs you get printed and hang on the...

How to make prospects feel safe and choose you

When they're looking to switch MSPs, your leads and prospects really don't know, what they don't know about technology. Because of this, they can't decide...

September 2021

Get all the content in a zipped folder September 2021 Promotional blurb Email footer: Plain text | ImageĀ | PDF | InDesign | Word | PowerPoint...

September 2021

Get all the content in a zipped folder September 2021 Promotional blurb Email footer: Plain text | ImageĀ | PDF | InDesign | Word | PowerPoint...

Where you focus is where you get results

Next time you catch yourself asking "hey, I wonder if we should switch PSA" or some other kind of tech tool question like that, remember...