“I fully recommend the Marketing Edge package from Paul Green and believe it can help you to achieve your potential.”
Every marketing tool you need to get new clients for your MSP
Want new clients, but don’t have the time to create marketing materials? 😩😰 The MSP Marketing Edge will revolutionise how you get new clients
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Already, 279 MSPs use it, trust it and love it every month
You get this massive collection of fresh, powerful marketing tools sent to you every month
This is what you get on the 1st of every month ▸
1) Eye opening educational guide:
Show off your expertise to prospective clients
An educational guide teaching a technical subject to ordinary business owners and managers.
The best quality prospects prefer to hire an expert. And nothing demonstrates true expertise than being an author of educational guides.
Every month you’ll get a new guide that you can brand as your own and use across all of your marketing channels.
2) Educational guide promotional tools
Maximise the impact of your educational guides
Promotional tools to help you maximise the impact of your educational guide.
The educational guide is a great way to stamp your expertise while generating new leads for your MSP. We’ve created a bunch of promotional tools to help you promote your guide and maximise its impact. Including promotional text, website images, and images for social media.
3) Professional, educational video:
Because video is the NUMBER ONE engagement tool
An educational video to add to your website.
You can put the hosted version on your website in seconds using the embed code. Or download the MP4 to add your logo or change it.
You also get the voiceover script and versions without the voice or music, in case you want to change anything to match the exact dialect of your area.
Here’s an example of the video.
4) Impactful prospect emails:To build relationships with people who could buy from you one day
8 educational emails to send out to prospects.
That’s two a week – more than most people will ever need, meaning you can pick and choose.
An efficient way to build a relationship with hundreds of people at a time.
5) Clever client emails:
To keep communication (and retention) high
Versions of those 8 emails for your existing clients.
They’re designed to improve client communication and so have a direct positive effect on retention.
6) Easy social media content:
Because 2.6 billion people use Facebook, so your MSP has to
You might hate Facebook, but the world loves it. One billion active users can be wrong (!) but they’re on Facebook, so you need to be.
Increasingly people check out your Facebook page as well as your website. This allows you to look active, easily. It’s 10 minutes’ work once a month for someone in your office.
You can also use the content on LinkedIn, Twitter – and any other social media network.
7) Powerful sales letter:
Get your most important commercial messages into the hands of your prospects
A sales letter to post to your prospects.
Direct mail is a great way to communicate.
In our digital age, physical mail stands out more and is more likely to be read, and kept.
This sales letter can be posted to your best prospects, and contains a powerful call to action.
8) Impactful press release:
When the local media talks about you, it gives you instant massive credibility
A press release you can send to your local media.
Your local media might be a shadow of its former self. But it still carries immense credibility.
When local newspapers and radio say you’re the local expert, people listen. This press release allows you to send a story suggestion to your local media once a month.
And there’s a support video showing you how to find your local media contacts.
9) Two page newsletter:
That you can print and send to prospects and clients
Two page newsletter to print and post every month.
In the digital age, printed stuff is more likely to be read and acted upon. Because we have a lot less post, than we do digital communications.
This monthly newsletter allows you to stay top of mind with your hottest prospects. You can post it to clients too if you wish.
10) Campaign in a box:
A fully integrated, multi-touchpoint campaign you can use to win new clients
This is one of the most powerful elements your MSP can benefit from. Every month you’ll get a fully integrated marketing campaign.
It contains one powerful commercial message delivered across several different mediums.
Imagine a prospect on the edge of switching MSPs… they get a postcard from you… followed by an email… a message on LinkedIn… they see your Facebook advert… then receive a phone call from your office…
All of these touchpoints work together to make sure you get in front of the right prospects, at exactly the right time.
And there’s more
This is what you get every single Thursday▸
11) Tech Tips video:
Your own professional presenter will deliver tech tips on your website every week
A presenter on your website, explaining technology to your prospects.
Video is the most engaging type of content there is.
Now you’ll have your own professional presenter on your website every week, delivering small and useful tech tips to your prospects and clients.
12) Even more social media content:
Fully up-to-date, fresh content delivered to you every Thursday
Social media content that’s bang up-to-date.
It’s so easy to reach the right people via LinkedIn, Facebook, Twitter and other social media platforms.
So you’ll get fresh, relevant and real social media content delivered to you every Thursday, ready for you to load and use for the following week.
This strikes the right balance between content that’s easy to schedule saving you time, and the most up-to-date content.
And there’s even more
These are the ongoing tools you get▸
13) Email Hijack book, landing page and email sequence:
The ultimate data capture package
Everything you need to do data capture properly on your website.
Every year MSP Marketing Edge members receive a custom written book that they can put their name on, brand as their own and use in their area.
Print a few hundred copies, and you’re an instant author, with all the credibility and authority that follows.
The current book is called Email Hijack, about the need for email security. It’s written for ordinary decision makers, not techs.
You get all the files needed to customise your own version and a series of emails to send to new prospects.
14) Have I Been Pwned plugin:
A useful service to add to your website
This is a great service to offer on your website
This WordPress plugin uses the power of Have I Been Pwned.
So anyone can check if their email address has been compromised, directly on your website.
And there’s STILL more
This is the ongoing support you benefit from▸
15) Facebook group just for active members:
More than 200 non-competing MSPs are already there
The support on offer to you from this friendly community is unparalleled.
There’s a secret Facebook group just for active MSP Marketing Edge members. It’s a chance to discuss implementation and ideas with other non-competing IT support owners.
16) Hundreds of “how to” videos:
Every possible question on implementing your marketing is answered
Powerful support when you need it.
We know that most MSPs struggle with marketing. So we’ve got hundreds of short “how to” videos in a training library for you.
From how to set up Facebook ads, to posting on LinkedIn, to data capture, to driving traffic.
Any time you get stuck on implementing your marketing, you’ll find a quick video to talk you through that specific problem.
17) 121 hand holding service:
If you do get stuck, help is a quick zoom call away
This is the thing our MSP Marketing Edge members tell us is most useful.
If you’re still stuck implementing a piece of marketing, book a 121 Zoom call with our Expert Implementer.
Using a screen share they’ll talk you through exactly what to do, and the “best practice” way to do it. Most times you can do it there and then under their direct guidance.