Implementation is the secret sauce to your MSP's marketing. It's not a talent you're born with, it's something you develop.
I've been back in the wild west this week.
The wild west? I mean the /msp sub Reddit... I find it a mostly negative place where good questions are hijacked by angry people hiding behind anonymity. They quickly and readily fire machine guns at others just because they have differing opinions.
I disgress. On Monday I set up a new alerting system to tell me when anyone talks about "MSP marketing" on Reddit. And it's been pinging away all week.
Had a good look through weeks of threads for the first time in ages. And it struck me once again just how many MSPs struggle with their marketing.
- They struggle not just with knowing WHAT to do
- But also struggle with IMPLEMENTING it
Yet, implementation is the secret sauce.
I know lots of very capable, very smart business owners (in the Channel and outside) who don't achieve anywhere near what they are capable of. Because they can't consistently implement well.
The opposite is also true. I know of lots of average business owners who are doing very well because they are excellent implementers.
This applies not just to your marketing, but to all aspects of your business. I'd rather be a "less naturally smart but good at implementing" kind of guy, than the other way around. Maybe I already am! 😃
Luckily, implementation is not a fixed natural talent you're born with. It's something you develop, improve and grow.
