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Episode 344 includes: Every MSP is now a media & marketing company, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day.
What Happens When You Copy Another MSP
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Episode 342 includes: The trap of copying other MSPs’ marketing, LinkedIn’s big algorithm change is SEXY for MSPs, and don’t bother starting marketing until you’ve got these fundamentals in place.
MSPs: Hiring A Salesperson Is A Mistake
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Episode 341 includes: Why you shouldn’t hire a salesperson even if you hate selling, 5 cool marketing ideas from other sectors, and how to outsource operations without making mistakes.
Is keeping up with MSP news making your head (literally) explode?
If you find it really hard to keep up with everything that’s happening in the World of MSPs, this could be very helpful. Oh, and it’s free.
The 7 MSP marketing foundations that make you untouchable
If you have all seven of these in place in your MSP, you will be utterly untouchable. Do you?
Is this the most important hire your MSP hasn’t (yet) made?
Every MSP I know who hires someone into this role sees an immediate jump in perceived customer service levels
Should your MSP fire your most annoying client?
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Episode 336 includes: Should your MSP fire your most annoying client?, analogies to help any prospect understand complex tech issues, and how this guy generated 1,000 highly qualified leads for MSPs.
5 cool ideas from my last 5 podcast episodes
5 cool ideas from my last 5 podcast episodes… which one will you act on this week?
What to do when your MSP has a quiet week
OK, I realise the chances are you’re NOT having a quiet week. But just in case you are, there are five ideas in here to help you make the most of your unexpected free time…
Turn Your MSP’s Existing Clients Into Lead Magnets
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Episode 334 includes: The one marketing habit every MSP should obsess over, why every MSP needs a dispatcher, and how to get vendors to pay for your marketing.