Step By Step: Attracting New Clients With Your MSP’s Origin Story

Paul Green October 6, 2026

Paul Green's MSP Marketing Podcast

Step By Step: Attracting New Clients With Your MSP's Origin Story

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00:00 / 00:44:46

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<blockquote class="wp-embedded-content" data-secret="CK0whwf7UD"><a href="https://www.mspmarketingedge.com/podcast/episode360/">Step By Step: Attracting New Clients With Your MSP&#8217;s Origin Story</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode360/embed/#?secret=CK0whwf7UD" width="500" height="350" title="&#8220;Step By Step: Attracting New Clients With Your MSP&#8217;s Origin Story&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="CK0whwf7UD" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 360 includes: How to use your MSP’s origin story as a marketing asset, can you use your local community to generate leads?, and what if you could own your MSP but not have to run it?

SPECIAL: Fast Growing MSPs Do Just TWO Things Differently

Paul Green September 29, 2026

Paul Green's MSP Marketing Podcast

SPECIAL: Fast Growing MSPs Do Just TWO Things Differently

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00:00 / 00:19:43

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<blockquote class="wp-embedded-content" data-secret="XYHk9AGIK5"><a href="https://www.mspmarketingedge.com/podcast/episode359/">SPECIAL: Fast Growing MSPs Do Just TWO Things Differently</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode359/embed/#?secret=XYHk9AGIK5" width="500" height="350" title="&#8220;SPECIAL: Fast Growing MSPs Do Just TWO Things Differently&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="XYHk9AGIK5" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 359 is a podcast SPECIAL: Fast Growing MSPs Do Just TWO Things Differently.

Meta ads or Google ads? Which is best for MSPs?

Paul Green September 24, 2026Uncategorized

Three MSPs asked me this exact question this week: Meta ads or Google ads? The answer depends entirely on the job you want the ads to do. Here’s why.

Full Guide: Setting Up Emails That Create MSP Clients

Paul Green September 22, 2026

Paul Green's MSP Marketing Podcast

Full Guide: Setting Up Emails That Create MSP Clients

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<blockquote class="wp-embedded-content" data-secret="QH2OynF572"><a href="https://www.mspmarketingedge.com/podcast/episode358/">Full Guide: Setting Up Emails That Create MSP Clients</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode358/embed/#?secret=QH2OynF572" width="500" height="350" title="&#8220;Full Guide: Setting Up Emails That Create MSP Clients&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="QH2OynF572" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 358 includes: The one email sequence every MSP should have running, how to get your whole team involved in marketing, and how to arrange a party for 3,000 MSPs.

Writing The ONE Piece Of Content That Generates MSP Leads

Paul Green September 15, 2026

Paul Green's MSP Marketing Podcast

Writing The ONE Piece Of Content That Generates MSP Leads

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00:00 / 00:48:40

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<blockquote class="wp-embedded-content" data-secret="0fhVShsplw"><a href="https://www.mspmarketingedge.com/podcast/episode357/">Writing The ONE Piece Of Content That Generates MSP Leads</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode357/embed/#?secret=0fhVShsplw" width="500" height="350" title="&#8220;Writing The ONE Piece Of Content That Generates MSP Leads&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="0fhVShsplw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 357 includes: How to write a case study that makes prospects salivate, is it ever a good idea to rebrand your MSP?, and you can’t grow your MSP until you’ve got solid leadership (even if it’s just you and a tech).

REALLY Messing Up An MSP ‘Discovery Call’

Paul Green September 8, 2026

Paul Green's MSP Marketing Podcast

REALLY Messing Up An MSP 'Discovery Call'

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00:00 / 00:49:09

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<blockquote class="wp-embedded-content" data-secret="IuhBONqLwJ"><a href="https://www.mspmarketingedge.com/podcast/episode356/">REALLY Messing Up An MSP &#8216;Discovery Call&#8217;</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode356/embed/#?secret=IuhBONqLwJ" width="500" height="350" title="&#8220;REALLY Messing Up An MSP &#8216;Discovery Call&#8217;&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="IuhBONqLwJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 356 includes: The format for a perfect discovery call, how to market your MSP during a quiet spell, and the secret to being recommended more by AI.

MSPs: Never Talk About AI Like This

Paul Green August 18, 2026

Paul Green's MSP Marketing Podcast

MSPs: Never Talk About AI Like This

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00:00 / 00:44:44

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<blockquote class="wp-embedded-content" data-secret="vxD6VbfVg7"><a href="https://www.mspmarketingedge.com/podcast/episode353/">MSPs: Never Talk About AI Like This</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode353/embed/#?secret=vxD6VbfVg7" width="500" height="350" title="&#8220;MSPs: Never Talk About AI Like This&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="vxD6VbfVg7" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 353 includes: How to talk about AI without sounding like everyone else, the pricing page no MSP dares to build, and what are the hot opportunities in the channel right now?

SPECIAL: MSP Marketing Audit (3 of 3) – Focus On Revenue

Paul Green August 11, 2026

Paul Green's MSP Marketing Podcast

SPECIAL: MSP Marketing Audit (3 of 3) - Focus On Revenue

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00:00 / 00:49:06

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<blockquote class="wp-embedded-content" data-secret="l8n37wrLjv"><a href="https://www.mspmarketingedge.com/podcast/episode352/">SPECIAL: MSP Marketing Audit (3 of 3) &#8211; Focus On Revenue</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode352/embed/#?secret=l8n37wrLjv" width="500" height="350" title="&#8220;SPECIAL: MSP Marketing Audit (3 of 3) &#8211; Focus On Revenue&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="l8n37wrLjv" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 352 is a podcast SPECIAL: MSP Marketing Audit (3 of 3) – Focus On Revenue

Which social media platforms should your MSP actually be on?

Paul Green August 6, 2026Uncategorized

LinkedIn. Facebook. YouTube. X. Instagram. TikTok. Threads. Which ones should your MSP be on? And which are a waste of your time. Here’s my verdict on every platform, one by one…

SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads

Paul Green August 4, 2026

Paul Green's MSP Marketing Podcast

SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads

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00:00 / 00:30:38

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<blockquote class="wp-embedded-content" data-secret="aVn2Cuoezj"><a href="https://www.mspmarketingedge.com/podcast/episode351/">SPECIAL: MSP Marketing Audit (2 of 3) &#8211; Generating Leads</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode351/embed/#?secret=aVn2Cuoezj" width="500" height="350" title="&#8220;SPECIAL: MSP Marketing Audit (2 of 3) &#8211; Generating Leads&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="aVn2Cuoezj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 351 is a podcast SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads