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Paul Green, Dave Sutton and James Steel

If you only have 20 minutes for MSP marketing, watch this… with Dave Sutton & James Steel

Paul Green May 21, 2026Uncategorized

Good marketing is boring! In this interview Dave Sutton and I get into why consistency beats tactics every time

Guest appearances
Laura Johns and Paul Green

Why your MSP’s marketing isn’t working… with Laura Johns

Paul Green May 21, 2026Uncategorized

I’m interviewed by Laura Johns about why most MSP marketing doesn’t work. It’s all to do with getting the foundations right

Guest appearances
Ian Luckett podcast

Stop working IN your MSP (and how to make it work for you) with Ian Luckett, Darren Strong and Mit Patel

Paul Green April 24, 2026Uncategorized

A fun podcast with Ian Luckett, Darren Strong and Mit Patel, discussing why you must stop working IN your MSP

Guest appearances
Why prospects can't see what makes your MSP special

Why prospects can’t see what makes your MSP special… and walk away. With Guardz

Paul Green February 27, 2026Uncategorized

We look at why picking an MSP is a distress activity for an ordinary business owner or manager, and how to be the standout MSP in your area

Guest appearances
scaleUP

20 years of marketing knowledge… on scaleUP

Paul Green October 30, 2025Uncategorized

Darren Strong filmed me at Halo PSA’s HQ – and the episode has just gone live. It’s REALLY good and was huge fun to do.

Guest appearances
Forget your tech stack, focus on sales first... on Heimdal's podcast

Forget your tech stack, focus on sales first… on Heimdal’s podcast

Paul Green June 6, 2025Uncategorized

A fun interview with Jacob Hazelbaker of Heimdal. We discuss why MSPs struggle with sales and how to build a repeatable system

Guest appearances
Harvest! The MSP sales show

How to grow revenue from existing clients, on Harvest! The MSP sales show

Paul Green March 25, 2025Uncategorized

James Steel interviews me about my smart triangle system to generate more revenue from existing clients in the most ethical way

Guest appearances
Tate Talks

3 step lead generation system, on Tate Talks

Paul Green March 11, 2025Uncategorized

Great interview with Chris Tate on his Tate Talks podcast, about how to set up a 3 step lead generation system for your MSP

Guest appearances
3 step lead generation system, on the IT Business Podcast

3 step lead generation system, on the IT Business Podcast

Paul Green March 7, 2025Uncategorized

My latest appearance on Uncle Marv’s IT Business Podcast. This time talking about a 3 step lead generation system for MSPs

Guest appearances
Scalecon24

ScaleCon 2024 for MSPs: Your questions answered about the world’s most exciting MSP marketing event

Paul Green August 9, 2024Uncategorized

I’m delighted to be delivering the keynote marketing talk at ScaleCon 24. Here are all the details – including how to get $50 off your ticket

Get new clientsGuest appearancesMarketing
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Latest content

  • MSPs: Why “we’re different” doesn’t work as a differentiator (and what to say instead)
  • How to run a perfect MSP discovery call (in just 15 minutes)
  • Does AI recommend your MSP? Here’s how to make sure it does
  • MSPs: Why prospects say yes to a $500 audit but won’t sign a $4,000 a month contract (and what to do about it)
  • The 10 essential blocks of a high performing MSP homepage
  • If you only have 20 minutes for MSP marketing, watch this… with Dave Sutton & James Steel
  • Why your MSP’s marketing isn’t working… with Laura Johns
  • Co-managed IT deep dive: Why your B2B marketing actively repels IT directors (& what to do instead)
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  • Memberships
    • B2B membership
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    • Playbook overview
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    • Standout MSP System
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    • Learning Hub
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