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Episode 351 is a podcast SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads
My 5 step format for a perfect MSP case study
For your MSP, reviews and testimonials are great. But the most powerful form of social proof is a case study. Use this format to create case studies that make prospects drop to their knees and beg to work with you.
MSPs’ Greatest Sales Weapons
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Episode 348 includes: A deep dive into the psychology that drives prospects, three hot marketing ideas around Copilot, and the surprising secret for talking to clients about cyber security.
5 new things on LinkedIn (and what they mean for your MSP)
LinkedIn has been shipping new features in a frenzy. Nine in the last few weeks alone (someone clearly wants a promotion). Let me tell you which ones matter most for your MSP
MSPs: Why “we’re different” doesn’t work as a differentiator (and what to say instead)
“We’re different”. “We’re proactive”. “We care about our clients”. YAWN! Every MSP says this. They do not emotionally influence prospects at all. Rather than making claims like these, show them proof instead. Here’s how
How to run a perfect MSP discovery call (in just 15 minutes)
The best discovery call isn’t a sales call. It’s a 15 minute conversation where you talk as little as possible. Here’s exactly how to run one, including the three questions you must ask.
Does AI recommend your MSP? Here’s how to make sure it does
In the old days, someone Googled “IT support near me” and clicked a few links. Now they open their fave AI tools and ask for a very specific recommendation, for their specific problem. Is your MSP one of the names that comes back? Here’s how to stack the odds in your favour.
MSPs: Why prospects say yes to a $500 audit but won’t sign a $4,000 a month contract (and what to do about it)
Most MSPs ask prospects to go from “interested stranger” to “signed long-term contract” in one leap. For a most of them, that leap is waaaaaaaaaaaay too big. Here’s an easy way to fix that.
The 10 essential blocks of a high performing MSP homepage
I’ve reviewed hundreds of MSP websites. And I keep seeing the same frustrating problems which stop a website from generating leads. So I built a framework to help MSPs get this right. Here are the 10 essential blocks every MSP homepage needs. How does yours score?
Co-managed IT deep dive: Why your B2B marketing actively repels IT directors (& what to do instead)
If you know that co-managed IT is the right strategic direction for your MSP but you’re not sure how to find IT directors and get their attention, this is the answer.