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Is this the single most powerful marketing tool any MSP could use???

Paul Green October 8, 2026Uncategorized

The business owners who are buying from you don’t know how to buy managed services. They are “unconscious incompetents”. Which is why a buyer’s guide is the most powerful marketing tool you’re probably not yet using.

REALLY Messing Up An MSP ‘Discovery Call’

Paul Green September 8, 2026

Paul Green's MSP Marketing Podcast

REALLY Messing Up An MSP 'Discovery Call'

00:00 / 00:49:09

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<blockquote class="wp-embedded-content" data-secret="QM4YMG711y"><a href="https://www.mspmarketingedge.com/podcast/episode356/">REALLY Messing Up An MSP &#8216;Discovery Call&#8217;</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode356/embed/#?secret=QM4YMG711y" width="500" height="350" title="&#8220;REALLY Messing Up An MSP &#8216;Discovery Call&#8217;&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="QM4YMG711y" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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Episode 356 includes: The format for a perfect discovery call, how to market your MSP during a quiet spell, and the secret to being recommended more by AI.

AI Get new clients Lead generation Marketing Phone calls SEO

MSPs: How To Win Back Clients Who Left

Paul Green August 25, 2026

Paul Green's MSP Marketing Podcast

MSPs: How To Win Back Clients Who Left

00:00 / 00:36:33

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<blockquote class="wp-embedded-content" data-secret="yxcRI01dfA"><a href="https://www.mspmarketingedge.com/podcast/episode354/">MSPs: How To Win Back Clients Who Left</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode354/embed/#?secret=yxcRI01dfA" width="500" height="350" title="&#8220;MSPs: How To Win Back Clients Who Left&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="yxcRI01dfA" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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Episode 354 includes: How to win back a client who dared to leave you for another MSP, the horrendous truth of how MSPs are losing sales opportunities and annoying existing clients on the phone, and this MSP thinks you should sell Google Workspace, not Microsoft.

Get new clients Marketing tools Phone calls

Which social media platforms should your MSP actually be on?

Paul Green August 6, 2026Uncategorized

LinkedIn. Facebook. YouTube. X. Instagram. TikTok. Threads. Which ones should your MSP be on? And which are a waste of your time. Here’s my verdict on every platform, one by one…

Get new clients Marketing Marketing tools Social media

SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads

Paul Green August 4, 2026

Paul Green's MSP Marketing Podcast

SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads

00:00 / 00:30:38

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<blockquote class="wp-embedded-content" data-secret="r1Mu44D1Nf"><a href="https://www.mspmarketingedge.com/podcast/episode351/">SPECIAL: MSP Marketing Audit (2 of 3) &#8211; Generating Leads</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode351/embed/#?secret=r1Mu44D1Nf" width="500" height="350" title="&#8220;SPECIAL: MSP Marketing Audit (2 of 3) &#8211; Generating Leads&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="r1Mu44D1Nf" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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Episode 351 is a podcast SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads

Content Email marketing Get new clients Lead generation Marketing Mindset & growth strategy Social media

Your MSP’s Google reviews are sitting there doing nothing

Paul Green July 30, 2026Uncategorized

Most MSPs collect Google reviews and then leave them sitting there doing… nothing. Here are six places where they should be working harder for you.

Building trust Get new clients Marketing Social proof

My 5 step format for a perfect MSP case study

Paul Green July 23, 2026Uncategorized

For your MSP, reviews and testimonials are great. But the most powerful form of social proof is a case study. Use this format to create case studies that make prospects drop to their knees and beg to work with you.

Building trust Get new clients Marketing Social proof

MSPs’ Greatest Sales Weapons

Paul Green July 14, 2026

Paul Green's MSP Marketing Podcast

MSPs' Greatest Sales Weapons

00:00 / 00:43:56

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<blockquote class="wp-embedded-content" data-secret="FpfcWGXvQj"><a href="https://www.mspmarketingedge.com/podcast/episode348/">MSPs&#8217; Greatest Sales Weapons</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode348/embed/#?secret=FpfcWGXvQj" width="500" height="350" title="&#8220;MSPs&#8217; Greatest Sales Weapons&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="FpfcWGXvQj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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Episode 348 includes: A deep dive into the psychology that drives prospects, three hot marketing ideas around Copilot, and the surprising secret for talking to clients about cyber security.

AI Building trust Cyber security Get new clients Marketing Sell more to existing clients

5 new things on LinkedIn (and what they mean for your MSP)

Paul Green July 2, 2026Uncategorized

LinkedIn has been shipping new features in a frenzy. Nine in the last few weeks alone (someone clearly wants a promotion). Let me tell you which ones matter most for your MSP

Building trust Content Get new clients Marketing Social media

MSPs: Why “we’re different” doesn’t work as a differentiator (and what to say instead)

Paul Green June 25, 2026Uncategorized

“We’re different”. “We’re proactive”. “We care about our clients”. YAWN! Every MSP says this. They do not emotionally influence prospects at all. Rather than making claims like these, show them proof instead. Here’s how

Building trust Get new clients Social proof Websites & traffic

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