My friend Darren went out of his way NOT to call his IT support…

I had a voice message from my friend Darren last week. "You work with IT people," he said, "so you'll find this funny".

Darren is an 'ordinary guy' not a tech person like you. He works in a marketing agency somewhere in the UK doing something creative with videos.

"We've got a dreadful IT support company looking after us," he said.

"We actually have a thing in the office where we try to fix the problem ourselves rather than call the IT people we must pay a fortune for, because it always takes them days to fix the problem!"

It's always fascinating hearing how ordinary people talk about their MSP, isn't it?

"They came in for their once a year look round and I said I need my computer to print to the office printer, as it'll only print to my boss's printer.

"The guy was standing there trying to figure it out and my colleague and I were looking at each other, saying 'don't f**k it up'... 'please don't mess up my computer'.

Exploring this with him, it seems that most the staff in that business perceive their MSP is terrible. Issues seem to take ages to resolve and they just don't trust them.

How much of this is real, and how much is just negative perception? Impossible for us to know, right?

But we know one thing... at some point the decision maker in that business will realise their team feels this way... and they will switch over to a new MSP.

This is happening in businesses in your town every day.

They're unhappy and they're going to leave their incumbent MSP at some point... to win that business, you just need to get the right message in front of the right person, at the right time.

That's why you need my super simple, but mega powerful 3 step MSP marketing strategy

1. Build multiple audiences of people to listen to you

2. Build a relationship with them

3. Commercialise that relationship

The first step means building up your LinkedIn and email database every day.

The second step means posting on social media every day, and sending an educational email once a week. You build the relationship with content marketing.

The third step means having someone phone your audiences. It's not a cold call or a sales call. They're asking these people open questions about their favourite subject (themselves and their business). And if the timing is nearly right they book them in for a 15 minute Zoom with you, or whoever does the selling in your MSP.

Set up this strategy and run it for the next 10 years. And you'll be in front of hundreds of prospects at exactly the moment they want to talk to someone like you.