Your Windows 10 end of life marketing opportunity ( + 😃 BONUS 😃 get free marketing materials )

Last Updated on July 1, 2025 2:38 pm

Windows 10 end of life could be a MASSIVE once a decade marketing opportunity for you. Here's why...

Just want the free marketing materials? Go here to get them in the next 60 seconds: https://growth.mspmarketingedge.com/windows10. Full details below.

You and I know that Windows 10 is in its last few months. As of today, 110 days left.

But ordinary business owners and managers, aka your clients and prospects...? They might be kind of aware something is changing. But it's not top of mind for them, at all.

Even those who do know Win10 is dying are not acting with urgency to upgrade, migrate or sign up for Extended Security Updates.

Do you agree? Do you see that lack of urgency in your clients?

To me, this is very exciting. Because...

Windows 10 end of life could be a MASSIVE once a decade marketing opportunity for you.

It's almost impossible to make someone buy managed services before they are ready to buy. This is one of the reasons your sales cycle is sooooooooo long.

Why??? That's best explained by looking at the four big marketing problems most MSPs suffer from:

Decision makers don't know, what they don't know: They know tech is important but don't understand it, certainly not at the level that you do. And because of that...
They make buying decisions with their hearts not their brains: You can't make a congnitive decision about something you don't understand. So they delegate the decision to their heart, which picks an MSP based on feelings, not facts. To complicate it further...
Inertia loyalty rules: If you don't understand something, it feels safer to stay with a supplier you don't like, than move to someone new. This is also known as "better the devil you know". There's one final problem...
People only buy when they're ready to buy: Because of the other 3 problems, you cannot force a sale until they are 1,000% ready, willing and able to move MSPs

( side note - these 4 problems are a double edged sword. They make it slow and hard for you to win a new client. But they also help you keep that client for a decade ).

A major OS end of life event gives you a temporary opportunity to blast through these problems. For these 3 big reasons:

It's rare (once a decade)
It introduces an immovable deadline
There are serious consequences for inaction

It's been known for four years that Win10 would expire this October.

But it's only as we get within a few months of that date, that the urgency really starts to kick in.

So here's the big marketing opportunity for you between now and October 14th (and likely for a good few weeks after):

Alert existing clients and prospects to what's happening and the deadline.

Educate them on the consequences of inaction.

And lay out their options.

That's it. All you have to do.

You can do this by consistently putting out great marketing on this for the next 4 months. Educate enough business owners and managers, and you WILL generate new revenue.

And not just in hardware upgrades or OS migrations, but in other areas as well.

Why? Because when they need help with something they perceive to be complicated, most people turn to the authority figure who's educated them. And go on to ask for extra help outside the original problem.

😃 Let that authority figure be YOU 😃

Does this make sense? Comment with your thoughts; questions; and what you've already been doing to educate your clients and prospects about Windows 10.

Here's the huge freebie I've been promising you

Good news: My team at the MSP Marketing Edge has done much of the hard work for you. Use our free marketing materials to educate existing clients and prospects about their options.

Enter your details here: https://growth.mspmarketingedge.com/windows10

And I'll email you Windows 10 marketing materials you can use. Including...