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Episode 277 includes where to start with your MSP’s marketing, people only buy managed services for one of two reasons, and the MSP mindset that grows your business.
3 big MSP marketing priorities for 2025
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Episode 266 includes 3 big MSP marketing priorities for 2025, and 3 big questions to ask yourself, and this MSP is using a clever backdoor marketing tactic.
How other MSPs feel about their marketing right now
I surveyed thousands of MSPs about their marketing pain – here’s what they said. How do the results compare to your MSP?
SPECIAL: How MSPs can make more money
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Episode 260 is a SPECIAL celebration to mark 5 years of the podcast, and I’ve asked previous guests for their best ideas on how MSPs can make more money.
What the yellow car game teaches MSPs about marketing
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Episode 257 includes what the yellow car game teaches MSPs about marketing, a simple marketing cadence that your MSP can swipe and adapt, and how offering custom development boosts client retention for MSPs.
MSPs: How to influence what John Smith buys
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Episode 252 includes: get the right message in front of the right person at the right time, do you employ any Sales Prevention Officers? And the common service mistakes that can damage client retention.
Episode 230: How to attach MRR to hardware & project sales
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Episode 230 includes how to attach Monthly Recurring Revenue to hardware & project sales, 5 quick wins to improve your net profit margin, and attracting your ideal clients with strategic content marketing.
Don’t sell cyber security. Sell “you’ll sleep better at night” (features vs benefits)
Selling to business owners and managers is a lot easier when you see the world through their eyes, and understand why they buy what you sell
For MSPs, there is only MRR
Monthly Recurring Revenue is the lifeblood of any MSP. Here’s how to generate more of it from things you’re already doing for clients
Episode 220: MSPs: This tool sells more to your clients
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Episode 220 includes five marketing myths that are holding you back, this tool sells more to your clients, and the secrets of successful Facebook marketing.