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Episode 230 includes how to attach Monthly Recurring Revenue to hardware & project sales, 5 quick wins to improve your net profit margin, and attracting your ideal clients with strategic content marketing.
Don’t sell cyber security. Sell “you’ll sleep better at night”(features vs benefits)
Selling to business owners and managers is a lot easier when you see the world through their eyes, and understand why they buy what you sell
For MSPs, there is only MRR
Monthly Recurring Revenue is the lifeblood of any MSP. Here’s how to generate more of it from things you’re already doing for clients
Episode 220: MSPs: This tool sells more to your clients
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Episode 220 includes five marketing myths that are holding you back, this tool sells more to your clients, and the secrets of successful Facebook marketing.
Episode 208: Target these 4 awesome verticals
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Episode 208 includes four awesome verticals you should target, making it EASY for buyers to choose you, and how to improve your recruitment to find the best techs for your MSP.
Episode 203: MSPs: 3 ideas for better LinkedIn engagement
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Episode 203 includes what are YOU using AI tools for, creating engaging content for LinkedIn, and improving your employee and client satisfaction and retention rates.
Episode 199: MSPs: Uncover prospects’ pain points to sell more
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Episode 199 includes improving your productivity by eliminating ‘noise’, selling more by uncovering prospects’ pain points, and communicating effectively with your non-technical prospects
Let me repeat that back, to check I fully understand your problem
What are your technicians saying to callers with issues? And how does it make them feel? This phrase could improve happiness and retention
3 epic audiobooks for MSPs (that blew my tiny mind)
Keen to grow your MSP? Always have an audiobook on the go… here are 3 that have blown my mind after 12 years of listening
Are your MSP’s prospects driven by fear and greed?
It’s only MSPs that buy technology. Ordinary business owners and managers buy outcomes. Here’s what they want, and what they fear
