REALLY Messing Up An MSP ‘Discovery Call’

Paul Green September 8, 2026

Paul Green's MSP Marketing Podcast

REALLY Messing Up An MSP 'Discovery Call'

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<blockquote class="wp-embedded-content" data-secret="smqeAvf5cl"><a href="https://www.mspmarketingedge.com/podcast/episode356/">REALLY Messing Up An MSP &#8216;Discovery Call&#8217;</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode356/embed/#?secret=smqeAvf5cl" width="500" height="350" title="&#8220;REALLY Messing Up An MSP &#8216;Discovery Call&#8217;&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="smqeAvf5cl" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 356 includes: The format for a perfect discovery call, how to market your MSP during a quiet spell, and the secret to being recommended more by AI.

SPECIAL: MSP Marketing Audit (3 of 3) – Focus On Revenue

Paul Green August 11, 2026

Paul Green's MSP Marketing Podcast

SPECIAL: MSP Marketing Audit (3 of 3) - Focus On Revenue

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<blockquote class="wp-embedded-content" data-secret="hVVnQLNs7Y"><a href="https://www.mspmarketingedge.com/podcast/episode352/">SPECIAL: MSP Marketing Audit (3 of 3) &#8211; Focus On Revenue</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode352/embed/#?secret=hVVnQLNs7Y" width="500" height="350" title="&#8220;SPECIAL: MSP Marketing Audit (3 of 3) &#8211; Focus On Revenue&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="hVVnQLNs7Y" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 352 is a podcast SPECIAL: MSP Marketing Audit (3 of 3) – Focus On Revenue

SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads

Paul Green August 4, 2026

Paul Green's MSP Marketing Podcast

SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads

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<blockquote class="wp-embedded-content" data-secret="eHghedXPlT"><a href="https://www.mspmarketingedge.com/podcast/episode351/">SPECIAL: MSP Marketing Audit (2 of 3) &#8211; Generating Leads</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode351/embed/#?secret=eHghedXPlT" width="500" height="350" title="&#8220;SPECIAL: MSP Marketing Audit (2 of 3) &#8211; Generating Leads&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="eHghedXPlT" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 351 is a podcast SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads

SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals?

Paul Green July 28, 2026

Paul Green's MSP Marketing Podcast

SPECIAL: MSP Marketing Audit (1 of 3) - Do you have these fundamentals?

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<blockquote class="wp-embedded-content" data-secret="4cTpQiDbOj"><a href="https://www.mspmarketingedge.com/podcast/episode350/">SPECIAL: MSP Marketing Audit (1 of 3) &#8211; Do you have these fundamentals?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode350/embed/#?secret=4cTpQiDbOj" width="500" height="350" title="&#8220;SPECIAL: MSP Marketing Audit (1 of 3) &#8211; Do you have these fundamentals?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="4cTpQiDbOj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 350 is a podcast SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals?

The 7 MSP marketing foundations that make you untouchable

Paul Green April 30, 2026Uncategorized

If you have all seven of these in place in your MSP, you will be utterly untouchable. Do you?

Should your MSP fire your most annoying client?

Paul Green April 21, 2026

Paul Green's MSP Marketing Podcast

Should your MSP fire your most annoying client?

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00:00 / 00:37:19

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<blockquote class="wp-embedded-content" data-secret="mcjexfgm92"><a href="https://www.mspmarketingedge.com/podcast/episode336/">Should your MSP fire your most annoying client?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode336/embed/#?secret=mcjexfgm92" width="500" height="350" title="&#8220;Should your MSP fire your most annoying client?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="mcjexfgm92" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 336 includes: Should your MSP fire your most annoying client?, analogies to help any prospect understand complex tech issues, and how this guy generated 1,000 highly qualified leads for MSPs.

How To Market Your MSP To Manufacturers

Paul Green March 31, 2026

Paul Green's MSP Marketing Podcast

How To Market Your MSP To Manufacturers

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<blockquote class="wp-embedded-content" data-secret="qYEy0FlSOQ"><a href="https://www.mspmarketingedge.com/podcast/episode333/">How To Market Your MSP To Manufacturers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode333/embed/#?secret=qYEy0FlSOQ" width="500" height="350" title="&#8220;How To Market Your MSP To Manufacturers&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="qYEy0FlSOQ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 333 includes: How to market your MSP to manufacturers, good/better/best pricing for MSPs, and how this 40 technician strong MSP wins clients.

Should MSPs run paid ads? (spoiler… only this one kind)

Paul Green March 12, 2026Uncategorized

Are you currently running any paid ads for your MSP? If you are, which platforms are you using? And are they actually generating clients, or just noise?

Marketing tasks MSP owners should NEVER touch

Paul Green March 3, 2026

Paul Green's MSP Marketing Podcast

Marketing tasks MSP owners should NEVER touch

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00:00 / 00:27:00

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<blockquote class="wp-embedded-content" data-secret="54sH9GimBo"><a href="https://www.mspmarketingedge.com/podcast/episode329/">Marketing tasks MSP owners should NEVER touch</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode329/embed/#?secret=54sH9GimBo" width="500" height="350" title="&#8220;Marketing tasks MSP owners should NEVER touch&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="54sH9GimBo" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 329 includes: Marketing tasks MSP owners should NEVER touch, many MSPs use AI badly for marketing, and it costs MSPs 5 FIGURES to win a new client.

MSP marketing SPECIAL: Grow relationships

Paul Green December 30, 2025

Paul Green's MSP Marketing Podcast

MSP marketing SPECIAL: Grow relationships

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00:00 / 00:05:20

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<blockquote class="wp-embedded-content" data-secret="ITKyK8Wd23"><a href="https://www.mspmarketingedge.com/podcast/episode320/">MSP marketing SPECIAL: Grow relationships</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode320/embed/#?secret=ITKyK8Wd23" width="500" height="350" title="&#8220;MSP marketing SPECIAL: Grow relationships&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="ITKyK8Wd23" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 320 is a SPECIAL: Part two of a three part series – Grow Relationships