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Episode 35 includes how best to sell your MSP, the importance of content marketing and the perfect format for case studies
Episode 34: How to market cyber security
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Episode 34 includes 84 nuggets of critical advice for every MSP, the rules to follow to make your website better and looking at the marketing implications of a cyber first future
Episode 33: Protecting client retention during Covid
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Episode 33 includes managing client retention in these unusual times, how to make sure that your business is there to feed your life and the ultimate guide to negotiating
Episode 32: Videos make your MSP look sexy
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Episode 32 includes how to influence people on your website with video, the most frictionless call to action and how to harness the most powerful marketing super power
Episode 31: SPECIAL: Get new clients deep dive
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Episode 31 is an extended special episode in which an MSP owner invites Paul to analyse their marketing and form a new plan to get more new clients
Episode 30: What your MSP can learn from Iron Man
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Episode 30 includes how marketing has changed in the digital age, email subject lines that improve open-rates and why Iron Man will get you more clients
Episode 29: Should your MSP have its own podcast?
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Episode 29 includes tips on boosting your SEO from a Google expert, how to grow the easy way and when you should make a podcast
Episode 28: The huge profit impact of price increases
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Episode 28 includes the great effect of price increases, where you sit on the wheel of life and chat with the inventors of the physical helpdesk button
Episode 27: A good time to buy a competitor?
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Episode 27 includes how to grow during hard economic times, is it the right time to acquire another business and some great tips to manage cash flow
Episode 26: How to get your technicians to upsell
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Episode 26 includes how your techs can help you sell more, increasing your fee for adhoc work and ways to differentiate from other MSPs