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Episode 146 includes when MSPs should buy clients out of contracts, the financial numbers that are important to your business and breaking sales down into simple steps
Episode 145: MSPs – the easy way to build SOPs
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Episode 145 includes how to become an expert at standard operating procedures, how your MSP could benefit from creating an ‘authority site’ and a cloud back-up expert discusses the future
Episode 144: Your MSP needs a Dream 100 prospect list
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Episode 144 includes why and how to identify a Dream 100 list, why speed is of the essence for dealing with prospects and how to do 1 hour of work in 30 minutes
Episode 143: Admit what your MSP CAN’T do, to win trust
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Episode 143 includes the marketing power of admitting your limitations, understand the Pros and Cons of using MSP jargon and a marketing expert explains why email marketing isn’t dead
Episode 142: Your MSP’s marketing advantage: Showing empathy
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Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead
Episode 141: How this MSP is achieving “crazy growth”
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Episode 141 includes how one MSP has driven some huge growth, which business cards have a place in 2022 and a sales expert with tips to make selling easier
Episode 140: Use LinkedIn to build a recruitment pipeline
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Episode 140 includes why you should be constantly recruiting on LinkedIn, how you can use marketing momentum to grow your MSP and a branding expert explains the power of the single message
Episode 139: A genius idea to free your technicians’ time
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Episode 139 includes how to get the most out of your tech’s time, the importance of thinking like your prospect and how to be a printed MSP author
Episode 138: Why your MSP needs a Business Mom
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Episode 138 includes why there needs to be a motherly role within your MSP, who should your phone person be calling and what should they say, plus an international MSP expert shares the global differences between MSPs
Episode 137: How to start an MSP YouTube channel
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Episode 137 includes how your MSP could dominate YouTube, the set-up to give your phone person and which tools do MSPs always get wrong