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Episode 350 is a podcast SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals?
My 5 step format for a perfect MSP case study
For your MSP, reviews and testimonials are great. But the most powerful form of social proof is a case study. Use this format to create case studies that make prospects drop to their knees and beg to work with you.
How MSPs Can Find New Clients With Direct Mail
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Episode 349 includes: Five super smart ideas for MSPs to use direct mail, do video testimonials like this to influence prospects, and how MSP owners unintentionally self-sabotage their marketing.
MSPs: Why “we’re different” doesn’t work as a differentiator (and what to say instead)
“We’re different”. “We’re proactive”. “We care about our clients”. YAWN! Every MSP says this. They do not emotionally influence prospects at all. Rather than making claims like these, show them proof instead. Here’s how
Turn Your MSP’s Existing Clients Into Lead Magnets
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Episode 334 includes: The one marketing habit every MSP should obsess over, why every MSP needs a dispatcher, and how to get vendors to pay for your marketing.
How MSPs delight clients for FREE
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Episode 332 includes: 5 ways to delight your existing clients without spending a penny, how to turn your MSP’s success stories into 3 BIG marketing assets, and what if you sold your MSP to your employees?
The most common MSP marketing mistake
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Episode 328 includes: The most common MSP marketing mistake, is your MSP’s expertise hiding in plain sight?, and how much is your MSP REALLY worth?
How to market your MSP to lawyers
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Episode 323 includes: How to market your MSP to lawyers, why are you working so hard?, and this is how MSPs lose revenue.
Is FREE a good marketing tactic for MSPs?
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Episode 322 includes: Is FREE a good marketing tactic for MSPs?, why you must put your personality in your MSP’s marketing, and this MSP grew from $0 to $36m in 12 years.
Don’t miss out: Hot new MSP sales book
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Epsiode 315 includes: Don’t miss out… Hot new MSP sales book, the worst advice for MSPs, and how an MSP built £8m of recurring revenue.