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Episode 357 includes: How to write a case study that makes prospects salivate, is it ever a good idea to rebrand your MSP?, and you can’t grow your MSP until you’ve got solid leadership (even if it’s just you and a tech).
MSP’s Ultimate Guide To Winning Financial Services Clients
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Epsiode 355 includes: Deep dive into winning financial services clients, the “trust transfer” trick: borrowing credibility from people prospects already trust, and he built an MSP to $143m exit, and understands why MSP founders get stuck.
Your MSP’s Google reviews are sitting there doing nothing
Most MSPs collect Google reviews and then leave them sitting there doing… nothing. Here are six places where they should be working harder for you.
SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals?
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Episode 350 is a podcast SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals?
My 5 step format for a perfect MSP case study
For your MSP, reviews and testimonials are great. But the most powerful form of social proof is a case study. Use this format to create case studies that make prospects drop to their knees and beg to work with you.
How MSPs Can Find New Clients With Direct Mail
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Episode 349 includes: Five super smart ideas for MSPs to use direct mail, do video testimonials like this to influence prospects, and how MSP owners unintentionally self-sabotage their marketing.
MSPs: Why “we’re different” doesn’t work as a differentiator (and what to say instead)
“We’re different”. “We’re proactive”. “We care about our clients”. YAWN! Every MSP says this. They do not emotionally influence prospects at all. Rather than making claims like these, show them proof instead. Here’s how
Turn Your MSP’s Existing Clients Into Lead Magnets
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Episode 334 includes: The one marketing habit every MSP should obsess over, why every MSP needs a dispatcher, and how to get vendors to pay for your marketing.
How MSPs delight clients for FREE
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Episode 332 includes: 5 ways to delight your existing clients without spending a penny, how to turn your MSP’s success stories into 3 BIG marketing assets, and what if you sold your MSP to your employees?
The most common MSP marketing mistake
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Episode 328 includes: The most common MSP marketing mistake, is your MSP’s expertise hiding in plain sight?, and how much is your MSP REALLY worth?