Existing clients are the best source of new clients
I’m a big fan of clever lead generation systems, turning quality web traffic into pre-qualified warm leads. Because it’s a very robust way to get new clients. I’ve built a …
Dumb marketing = dumb marketing strategy
Last week I had the pleasure of staying in a budget hotel (what a life I lead) while doing a Discovery Day. The staff were lovely
A passionate love letter about service support plans
One of the hardest ways to grow a business is to do it one sale at a time. That’s what causes boom and bust, a horrible phenomenon that holds back …
Yahoo: When a hack hits the headlines, it’s an opportunity for you
Compared to your clients and prospects, you are not normal. No offence intended. But you’ve forgotten more about IT and data security than they will ever know. Put it this …
Google hates website popups on mobile devices
Google made an announcement a couple of weeks ago about a major change to its algorithm from January 2017. This will affect the performance of your website on mobile devices. …
Systemise to delight clients
Clients love consistency. They like their experience to be the same every single time they use your support. And the only way that can be achieved is if you design …