Yahoo: When a hack hits the headlines, it’s an opportunity for you
Compared to your clients and prospects, you are not normal. No offence intended. But you’ve forgotten more about IT and data security than they will ever know. Put it this …
Google hates website popups on mobile devices
Google made an announcement a couple of weeks ago about a major change to its algorithm from January 2017. This will affect the performance of your website on mobile devices. …
Systemise to delight clients
Clients love consistency. They like their experience to be the same every single time they use your support. And the only way that can be achieved is if you design …
Rule your local media without spending a penny on advertising
Right now, the chances are high that there’s a journalist sat inside one of your local newspapers or radio stations with their head in their hands. (If you’re an IT …
Set yourself apart with clear marketing differentiation
Do you know what really makes your business different all of the others that prospective clients can choose from? Let me tell what doesn’t make it different. It’s NOT that …
Upgrade your website to tell prospects what makes you a better choice than all of the other IT support companies
There’s nothing more depressing for me than looking at the home page of a IT support website and seeing a headline that says “Welcome to XYZ IT support”. Or worse, …
Generate as many new clients as you need using 21st century marketing methods
Most IT support businesses use something called one step marketing. The step is simple, you get someone’s attention and then you try to sell them something. Attention -> Sale You …