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Episode 350 is a podcast SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals?
MSPs: What your competitors are doing that you can’t see
I know two types of MSP owner: The one who never checks competitors’ websites, and the one who CAN’T STOP checking them! IMHO both of these approaches are wrong. Here’s my suggested middle ground, plus 6 tools to do the watching for you
MSPs: Why “we’re different” doesn’t work as a differentiator (and what to say instead)
“We’re different”. “We’re proactive”. “We care about our clients”. YAWN! Every MSP says this. They do not emotionally influence prospects at all. Rather than making claims like these, show them proof instead. Here’s how
Does AI recommend your MSP? Here’s how to make sure it does
In the old days, someone Googled “IT support near me” and clicked a few links. Now they open their fave AI tools and ask for a very specific recommendation, for their specific problem. Is your MSP one of the names that comes back? Here’s how to stack the odds in your favour.
Deep Dive: How MSPs Win Healthcare Clients
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Episode 343 includes: Deep dive into how MSPs win healthcare clients, the 5 questions your MSP website’s MUST answer (or prospects go elsewhere), and the scary implications for MSPs when your clients buy cyber liability Insurance.
The 10 essential blocks of a high performing MSP homepage
I’ve reviewed hundreds of MSP websites. And I keep seeing the same frustrating problems which stop a website from generating leads. So I built a framework to help MSPs get this right. Here are the 10 essential blocks every MSP homepage needs. How does yours score?
These 4 things will mend your MSP’s website
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Epsiode 337 includes: What your MSP’s website is secretly saying to prospects behind your back, why most MSP reporting to clients is ignored and the smartest fix, and huge mistakes you’ll make today that’ll damage your exit.
How To Attract Buyers To Your MSP’s Website
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Episode 335 includes: How to drive tons more qualified traffic to your MSP’s website, 21 reasons to add a price estimator to your MSP’s website, and what to do if your referrals have dried up.
Why prospects price shop MSPs (& how to end it forever)
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Episode 330 includes: Why prospects price shop MSPs, why MSPs feel overwhelmed even when things are good, and clever marketing ideas from outside the channel.
Why technically superior MSPs lose deals to “average” competitors
A brutal truth… if buyers can’t quickly understand who you help and why you’re different, they won’t choose you. Here’s how to fix that