Is this the single most powerful marketing tool any MSP could use???

Paul Green October 8, 2026Uncategorized

The business owners who are buying from you don’t know how to buy managed services. They are “unconscious incompetents”. Which is why a buyer’s guide is the most powerful marketing tool you’re probably not yet using.

Meta ads or Google ads? Which is best for MSPs?

Paul Green September 24, 2026Uncategorized

Three MSPs asked me this exact question this week: Meta ads or Google ads? The answer depends entirely on the job you want the ads to do. Here’s why.

MSPs: How To Win Back Clients Who Left

Paul Green August 25, 2026

Paul Green's MSP Marketing Podcast

MSPs: How To Win Back Clients Who Left

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<blockquote class="wp-embedded-content" data-secret="agOmeZ1Iz7"><a href="https://www.mspmarketingedge.com/podcast/episode354/">MSPs: How To Win Back Clients Who Left</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode354/embed/#?secret=agOmeZ1Iz7" width="500" height="350" title="&#8220;MSPs: How To Win Back Clients Who Left&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="agOmeZ1Iz7" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 354 includes: How to win back a client who dared to leave you for another MSP, the horrendous truth of how MSPs are losing sales opportunities and annoying existing clients on the phone, and this MSP thinks you should sell Google Workspace, not Microsoft.

Which social media platforms should your MSP actually be on?

Paul Green August 6, 2026Uncategorized

LinkedIn. Facebook. YouTube. X. Instagram. TikTok. Threads. Which ones should your MSP be on? And which are a waste of your time. Here’s my verdict on every platform, one by one…

MSPs: Use Webinars To Find Hot Prospects

Paul Green July 7, 2026

Paul Green's MSP Marketing Podcast

MSPs: Use Webinars To Find Hot Prospects

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<blockquote class="wp-embedded-content" data-secret="FnMAzyP8b6"><a href="https://www.mspmarketingedge.com/podcast/episode347/">MSPs: Use Webinars To Find Hot Prospects</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode347/embed/#?secret=FnMAzyP8b6" width="500" height="350" title="&#8220;MSPs: Use Webinars To Find Hot Prospects&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="FnMAzyP8b6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 347 includes: How to use webinars to identify the hottest prospects, would you get up at 5am every weekday to grow your MSP?, and before you do any marketing or sales, you MUST get these foundations right.

The 4 types of CRMs used by MSPs (and which is best)

Paul Green June 23, 2026

Paul Green's MSP Marketing Podcast

The 4 types of CRMs used by MSPs (and which is best)

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<blockquote class="wp-embedded-content" data-secret="1JMJTE5TOe"><a href="https://www.mspmarketingedge.com/podcast/episode345/">The 4 types of CRMs used by MSPs (and which is best)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode345/embed/#?secret=1JMJTE5TOe" width="500" height="350" title="&#8220;The 4 types of CRMs used by MSPs (and which is best)&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="1JMJTE5TOe" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 345 includes: The most important metrics to focus on (not tickets), the 4 types of CRMs used by MSPs (and which is best), and how MSPs can actually make money from AI.

Turn Your MSP’s Existing Clients Into Lead Magnets

Paul Green April 7, 2026

Paul Green's MSP Marketing Podcast

Turn Your MSP's Existing Clients Into Lead Magnets

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00:00 / 00:31:49

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<blockquote class="wp-embedded-content" data-secret="EdPu2AVBwg"><a href="https://www.mspmarketingedge.com/podcast/episode334/">Turn Your MSP&#8217;s Existing Clients Into Lead Magnets</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode334/embed/#?secret=EdPu2AVBwg" width="500" height="350" title="&#8220;Turn Your MSP&#8217;s Existing Clients Into Lead Magnets&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="EdPu2AVBwg" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 334 includes: The one marketing habit every MSP should obsess over, why every MSP needs a dispatcher, and how to get vendors to pay for your marketing.

The 4 types of CRMs used by MSPs (and which is best)

Paul Green February 19, 2026Uncategorized

Tell me, which CRM do you use? And would you recommend it to other MSPs? Here is a quick guide to the four types of CRMs used by other MSPs

Why technically superior MSPs lose deals to “average” competitors

Paul Green February 12, 2026Uncategorized

A brutal truth… if buyers can’t quickly understand who you help and why you’re different, they won’t choose you. Here’s how to fix that

The 5 questions your MSP website’s MUST answer (or prospects go elsewhere)

Paul Green February 5, 2026Uncategorized

If your website doesn’t answer these simple questions for prospects, they’ll never ever book a sales meeting with you. Every MSP should check their website against this list