Which social media platforms should your MSP actually be on?

Paul Green August 6, 2026Uncategorized

LinkedIn. Facebook. YouTube. X. Instagram. TikTok. Threads. Which ones should your MSP be on? And which are a waste of your time. Here’s my verdict on every platform, one by one…

SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads

Paul Green August 4, 2026

Paul Green's MSP Marketing Podcast

SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads

Play Episode Pause Episode

1x

00:00 / 00:30:38

Amazon Audible Apple Podcasts Blubrry CastBox Deezer Listen Notes Overcast Player.fm PocketCasts Podbean Podcast Addict Podchaser Spotify Stitcher TuneIn YouTube iHeartRadio

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="bPoDqrAcH4"><a href="https://www.mspmarketingedge.com/podcast/episode351/">SPECIAL: MSP Marketing Audit (2 of 3) &#8211; Generating Leads</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode351/embed/#?secret=bPoDqrAcH4" width="500" height="350" title="&#8220;SPECIAL: MSP Marketing Audit (2 of 3) &#8211; Generating Leads&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="bPoDqrAcH4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 351 is a podcast SPECIAL: MSP Marketing Audit (2 of 3) – Generating Leads

5 new things on LinkedIn (and what they mean for your MSP)

Paul Green July 2, 2026Uncategorized

LinkedIn has been shipping new features in a frenzy. Nine in the last few weeks alone (someone clearly wants a promotion). Let me tell you which ones matter most for your MSP

Are Facebook Ads Suddenly HOT Again For MSPs?

Paul Green June 30, 2026

Paul Green's MSP Marketing Podcast

Are Facebook Ads Suddenly HOT Again For MSPs?

Play Episode Pause Episode

1x

00:00 / 00:37:34

Amazon Audible Apple Podcasts Blubrry CastBox Deezer Listen Notes Overcast Player.fm PocketCasts Podbean Podcast Addict Podchaser Spotify Stitcher TuneIn YouTube iHeartRadio

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="kX22TSZdnl"><a href="https://www.mspmarketingedge.com/podcast/episode346/">Are Facebook Ads Suddenly HOT Again For MSPs?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode346/embed/#?secret=kX22TSZdnl" width="500" height="350" title="&#8220;Are Facebook Ads Suddenly HOT Again For MSPs?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="kX22TSZdnl" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 346 includes: Are Facebook ads suddenly hot again for MSPs?, where should you put your LinkedIn energy… personal profile or company page?, and meet the guy who built an MSP from zero to $20 million in six years.

What Happens When You Copy Another MSP

Paul Green June 2, 2026

Paul Green's MSP Marketing Podcast

What Happens When You Copy Another MSP

Play Episode Pause Episode

1x

00:00 / 00:31:11

Amazon Audible Apple Podcasts Blubrry CastBox Deezer Listen Notes Overcast Player.fm PocketCasts Podbean Podcast Addict Podchaser Spotify Stitcher TuneIn YouTube iHeartRadio

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="Y9Ou2TZ95s"><a href="https://www.mspmarketingedge.com/podcast/episode342/">What Happens When You Copy Another MSP</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode342/embed/#?secret=Y9Ou2TZ95s" width="500" height="350" title="&#8220;What Happens When You Copy Another MSP&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="Y9Ou2TZ95s" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 342 includes: The trap of copying other MSPs’ marketing, LinkedIn’s big algorithm change is SEXY for MSPs, and don’t bother starting marketing until you’ve got these fundamentals in place.

MSPs Using LinkedIn To Find Clients: NEW WARNING

Paul Green May 19, 2026

Paul Green's MSP Marketing Podcast

MSPs Using LinkedIn To Find Clients: NEW WARNING

Play Episode Pause Episode

1x

00:00 / 00:30:00

Amazon Audible Apple Podcasts Blubrry CastBox Deezer Listen Notes Overcast Player.fm PocketCasts Podbean Podcast Addict Podchaser Spotify Stitcher TuneIn YouTube iHeartRadio

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="XAbDTpNer8"><a href="https://www.mspmarketingedge.com/podcast/episode340/">MSPs Using LinkedIn To Find Clients: NEW WARNING</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode340/embed/#?secret=XAbDTpNer8" width="500" height="350" title="&#8220;MSPs Using LinkedIn To Find Clients: NEW WARNING&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="XAbDTpNer8" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 340 includes: The danger of building your MSP’s marketing on borrowed platforms, how to turn boring compliance updates into lead gen on LinkedIn, and how to sell more cybersecurity just by telling stories.

Find new MSP clients: Only THIS marketing works

Paul Green May 5, 2026

Paul Green's MSP Marketing Podcast

Find new MSP clients: Only THIS marketing works

Play Episode Pause Episode

1x

00:00 / 00:35:46

Amazon Audible Apple Podcasts Blubrry CastBox Deezer Listen Notes Overcast Player.fm PocketCasts Podbean Podcast Addict Podchaser Spotify Stitcher TuneIn YouTube iHeartRadio

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="wzimNghbIN"><a href="https://www.mspmarketingedge.com/podcast/episode338/">Find new MSP clients: Only THIS marketing works</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode338/embed/#?secret=wzimNghbIN" width="500" height="350" title="&#8220;Find new MSP clients: Only THIS marketing works&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="wzimNghbIN" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 338 includes: Why your marketing should feel repetitive to you and fresh for prospects, what margins should you aim for and how to increase them, you can be an influencer in your marketplace without taking photos of your dinner.

MSPs: Never be ignored on LinkedIn, again

Paul Green February 10, 2026

Paul Green's MSP Marketing Podcast

MSPs: Never be ignored on LinkedIn, again

Play Episode Pause Episode

1x

00:00 / 00:31:18

Amazon Audible Apple Podcasts Blubrry CastBox Deezer Listen Notes Overcast Player.fm PocketCasts Podbean Podcast Addict Podchaser Spotify Stitcher TuneIn YouTube iHeartRadio

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="kzk55val7Y"><a href="https://www.mspmarketingedge.com/podcast/episode326/">MSPs: Never be ignored on LinkedIn, again</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode326/embed/#?secret=kzk55val7Y" width="500" height="350" title="&#8220;MSPs: Never be ignored on LinkedIn, again&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="kzk55val7Y" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 326 includes: Never be ignored on LinkedIn again, How your MSP can excite ANY prospect, and the Disney lesson your MSP mustn’t ignore.

MSPs who don’t do this, risk losing clients

Paul Green February 3, 2026

Paul Green's MSP Marketing Podcast

MSPs who don’t do this, risk losing clients

Play Episode Pause Episode

1x

00:00 / 00:35:47

Amazon Audible Apple Podcasts Blubrry CastBox Deezer Listen Notes Overcast Player.fm PocketCasts Podbean Podcast Addict Podchaser Spotify Stitcher TuneIn YouTube iHeartRadio

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="2zMb3EGqcr"><a href="https://www.mspmarketingedge.com/podcast/episode325/">MSPs who don’t do this, risk losing clients</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode325/embed/#?secret=2zMb3EGqcr" width="500" height="350" title="&#8220;MSPs who don’t do this, risk losing clients&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="2zMb3EGqcr" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 325 includes: MSPs who don’t do this risk losing clients, AI prompts for MSPs to win new clients, and would you give your MSP’s data to an AI?

Other MSPs have these marketing pains. Do you?

Paul Green January 31, 2026Uncategorized

Based on our survey results, other MSPs have these marketing problems. Have a look at the results to see how typical your MSP is