I was quite embarrassed when this friend of mine showed me the video that he had put together to promote his business. Now, let me state for the record. This …
The magic MSP pixie dust that turns prospects into clients
I love marketing, literally love it. Marketing has not only paid my mortgage over the years, it paid OFF my mortgage by letting me build up a business to become …
Your world is so complicated, it’s no wonder prospects need their hands holding
So, I’d kind of momentarily forgotten just how complicated your world is. Until, this week when I wrote a book about something technical. It took me 5,023 words to explain …
The huge mistake most MSPs make with their brand
I try not to write about brand and branding too much. Partly because I prefer to write about a more effective form of marketing, called direct response. That’s where you …
Video: Should you use Instagram to get clients for your MSP
Short answer is probably no. 🤣 UNLESS… unless you are targeting clients that use Instagram for their own marketing. I’m thinking hospitality, retail, etc. Anyone chasing consumers is probably using …
Summer of video marketing: Testimonials made easy
We’re coming to the end of this series, after I declared this to be the summer of video marketing for your MSP. And in my final video today, I top …
Summer of video marketing: 4 reliable content ideas
So this is the summer of video marketing for your MSP. And in my third video today, I address the most common question I’m asked about videos: What content to use. …
Summer of video marketing: Your ideal kit list
I declared this to be the summer of video marketing for your MSP. And in my second video today, I examine the kit you need to get going. The good …
A call to arms: This is the summer of video marketing
Getting business owners and managers to pick your MSP is about influencing them at an emotional level. Because they’re not in the world of tech, they can’t tell a good …
Are flyers a good way for MSPs to get new clients?
This question was asked recently in my free MSP Marketing Facebook group. And I thought I’d use the request from a member to critique a flyer, to explore that question.