I’m a big fan of clever lead generation systems, turning quality web traffic into pre-qualified warm leads. Because it’s a very robust way to get new clients. I’ve built a …
Dumb marketing = dumb marketing strategy
Last week I had the pleasure of staying in a budget hotel (what a life I lead) while doing a Discovery Day. The staff were lovely
Yahoo: When a hack hits the headlines, it’s an opportunity for you
Compared to your clients and prospects, you are not normal. No offence intended. But you’ve forgotten more about IT and data security than they will ever know. Put it this …
Google hates website popups on mobile devices
Google made an announcement a couple of weeks ago about a major change to its algorithm from January 2017. This will affect the performance of your website on mobile devices. …
Rule your local media without spending a penny on advertising
Right now, the chances are high that there’s a journalist sat inside one of your local newspapers or radio stations with their head in their hands. (If you’re an IT …
Upgrade your website to tell prospects what makes you a better choice than all of the other IT support companies
There’s nothing more depressing for me than looking at the home page of a IT support website and seeing a headline that says “Welcome to XYZ IT support”. Or worse, …
Generate as many new clients as you need using 21st century marketing methods
Most IT support businesses use something called one step marketing. The step is simple, you get someone’s attention and then you try to sell them something. Attention -> Sale You …