For the first few years of my sole business journey I was a terrible worrier. I would lie awake at 3am worrying whether this client or that client was going to leave
Handy calculator: Why your marketing MUST be more than just new clients
For years I have banged on about marketing being a lot more than just getting new clients. It’s about keeping them and getting them to choose to spend more as …
I wrote a little play, called “MSP: The Easy Upsell”
I wrote a little play. I call it MSP: The Easy Upsell. And you have a starring role. Here’s the script. STAGE DIRECTION: The scene opens in your client’s office. …
Your “extra profit matrix” (so exciting you’ll want to lick it)
Here’s something that will take 20 minutes to do, and could easily add thousands of pounds of extra profit in time for Christmas. Launch Excel, list everything you sell at …
A passionate love letter about service support plans
One of the hardest ways to grow a business is to do it one sale at a time. That’s what causes boom and bust, a horrible phenomenon that holds back …
Making the transition from supplier to Trusted Partner
There are only three ways to grow your business: 1) Get more clients 2) Get those clients to buy more often 3) Get those clients to spend more every time …
