Your MSP’s brand… It’s not your logo. It’s not the design of your website. It’s not your accreditations or qualifications. So what is it?
MSPs: How to influence what John Smith buys
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Episode 252 includes: get the right message in front of the right person at the right time, do you employ any Sales Prevention Officers? And the common service mistakes that can damage client retention.
Are you up against a Super MSP? This is why you have nothing to fear
Super MSPs are huge companies that buy MSPs and merge them. Here’s why I believe they create marketing opportunities for other MSPs (like yours)
3 smart ways to recruit technicians
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Episode 248 includes 3 smart ways to recruit techs, why worrying kills business owners and the client retention opportunity around email deliverability
The 60 hour work myth kills MSPs
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Episode 247 includes the 60 hour work myth kills MSPs, 3 simple questions to max out the rest of 2024 and why techs don’t want to work for you and how to fix that
Episode 245: You sure that prospect’s a great fit for your MSP?
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Episode 245 includes making sure that prospect’s a great fit for your MSP, a new lead has tons of value until one of these 3 things happens and removing your worries about hiring an operations person to free up your personal time
Episode 241: Should your MSP have a presence on Reddit or X?
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Episode 241 includes which are the best social platforms for MSPs, why you can’t fly with average staff and how to make more money selling security in the most authentic way.
Episode 237: MSPs: What it really means when a prospect says no
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Episode 237 includes what it really means when a prospect says no, the need for urgency in your marketing, and how to do successful lunch & learns.
Episode 222: Nasty surprises employees spring on MSPs
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Episode 222 includes staff ‘red flags’ you need to address, 3 ways to make your staff feel special, and making the most of M&A.
Episode 212: Is it worth MSPs doing Google ads in 2024?
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Episode 212 includes should your MSP do pay-per-click Google ads, how switching off can power up your business, and the secret to sustainable business growth.
