Episode 148: MSP marketing lessons from this direct mail

Paul Green September 13, 2022

Paul Green's MSP Marketing Podcast

Episode 148: MSP marketing lessons from this direct mail

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00:00 / 00:31:24

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<blockquote class="wp-embedded-content" data-secret="1E3eo2Zu4N"><a href="https://www.mspmarketingedge.com/podcast/episode148/">Episode 148: MSP marketing lessons from this direct mail</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode148/embed/#?secret=1E3eo2Zu4N" width="500" height="350" title="&#8220;Episode 148: MSP marketing lessons from this direct mail&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="1E3eo2Zu4N" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 148 includes a great example of direct mail, clever automation with calendar bookings, MSP planning advice and how to improve sales with ‘relationship signal intelligence’

Episode 147: MSPs – be an adult when a client fires you

Paul Green September 6, 2022

Paul Green's MSP Marketing Podcast

Episode 147: MSPs - be an adult when a client fires you

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00:00 / 00:33:24

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<blockquote class="wp-embedded-content" data-secret="BI7F8B7p87"><a href="https://www.mspmarketingedge.com/podcast/episode147/">Episode 147: MSPs &#8211; be an adult when a client fires you</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode147/embed/#?secret=BI7F8B7p87" width="500" height="350" title="&#8220;Episode 147: MSPs &#8211; be an adult when a client fires you&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="BI7F8B7p87" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 147 includes the benefit to your MSP of having a ‘loss leader’, the importance of being an adult when a client leaves you and a process expert joins Paul to explain how to easily document the procedures inside your MSP

Why your MSP’s marketing must be a system (not a series of random events)

Paul Green August 29, 2022Uncategorized

Want to know one of the biggest secrets to effective marketing? It’s all about big mo.

MSPs: Why your photo is your greatest sales tool

Paul Green August 25, 2022Uncategorized

Let me just start off by saying – I am not a narcissist. You’d be forgiven for thinking I am, considering you see my face the second you log onto …

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How MSPs should use direct mail for lead generation

Paul Green August 3, 2022Uncategorized

In this ultimate guide, you’ll learn what direct mail is and why it can be your secret weapon to successful lead generation.

Episode 142: Your MSP’s marketing advantage: Showing empathy

Paul Green August 2, 2022

Paul Green's MSP Marketing Podcast

Episode 142: Your MSP's marketing advantage: Showing empathy

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00:00 / 00:26:38

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<blockquote class="wp-embedded-content" data-secret="CV9z52Iijt"><a href="https://www.mspmarketingedge.com/podcast/episode142/">Episode 142: Your MSP&#8217;s marketing advantage: Showing empathy</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode142/embed/#?secret=CV9z52Iijt" width="500" height="350" title="&#8220;Episode 142: Your MSP&#8217;s marketing advantage: Showing empathy&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="CV9z52Iijt" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead

The MSP’s ultimate guide to using video to get new clients

Paul Green July 27, 2022Uncategorized

Video is the number one engagement tool on your website. In this ultimate guide, you’ll discover how to make video a crucial part of your MSP’s marketing strategyJump to Part …

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Episode 141: How this MSP is achieving “crazy growth”

Paul Green July 26, 2022

Paul Green's MSP Marketing Podcast

Episode 141: How this MSP is achieving "crazy growth"

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00:00 / 00:29:36

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<blockquote class="wp-embedded-content" data-secret="GXgvR8Ne3h"><a href="https://www.mspmarketingedge.com/podcast/episode141/">Episode 141: How this MSP is achieving &#8220;crazy growth&#8221;</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode141/embed/#?secret=GXgvR8Ne3h" width="500" height="350" title="&#8220;Episode 141: How this MSP is achieving &#8220;crazy growth&#8221;&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="GXgvR8Ne3h" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 141 includes how one MSP has driven some huge growth, which business cards have a place in 2022 and a sales expert with tips to make selling easier

Episode 139: A genius idea to free your technicians’ time

Paul Green July 12, 2022

Paul Green's MSP Marketing Podcast

Episode 139: A genius idea to free your technicians' time

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00:00 / 00:37:55

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<blockquote class="wp-embedded-content" data-secret="G4JZh3tozh"><a href="https://www.mspmarketingedge.com/podcast/episode139/">Episode 139: A genius idea to free your technicians&#8217; time</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode139/embed/#?secret=G4JZh3tozh" width="500" height="350" title="&#8220;Episode 139: A genius idea to free your technicians&#8217; time&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="G4JZh3tozh" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 139 includes how to get the most out of your tech’s time, the importance of thinking like your prospect and how to be a printed MSP author

Episode 138: Why your MSP needs a Business Mom

Paul Green July 5, 2022

Paul Green's MSP Marketing Podcast

Episode 138: Why your MSP needs a Business Mom

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00:00 / 00:38:11

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<blockquote class="wp-embedded-content" data-secret="7rPrePhfe4"><a href="https://www.mspmarketingedge.com/podcast/episode138/">Episode 138: Why your MSP needs a Business Mom</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode138/embed/#?secret=7rPrePhfe4" width="500" height="350" title="&#8220;Episode 138: Why your MSP needs a Business Mom&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="7rPrePhfe4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 138 includes why there needs to be a motherly role within your MSP, who should your phone person be calling and what should they say, plus an international MSP expert shares the global differences between MSPs