Good quality traffic is no longer free. It hasn’t been for some time, since Google and Facebook made a series of strategic changes over a number of years. These days …
Literally the worst video I’ve ever seen
I was quite embarrassed when this friend of mine showed me the video that he had put together to promote his business. Now, let me state for the record. This …
The huge mistake most MSPs make with their brand
I try not to write about brand and branding too much. Partly because I prefer to write about a more effective form of marketing, called direct response. That’s where you …
Summer of video marketing: Testimonials made easy
We’re coming to the end of this series, after I declared this to be the summer of video marketing for your MSP. And in my final video today, I top …
Summer of video marketing: 4 reliable content ideas
So this is the summer of video marketing for your MSP. And in my third video today, I address the most common question I’m asked about videos: What content to use. …
Summer of video marketing: Your ideal kit list
I declared this to be the summer of video marketing for your MSP. And in my second video today, I examine the kit you need to get going. The good …
A call to arms: This is the summer of video marketing
Getting business owners and managers to pick your MSP is about influencing them at an emotional level. Because they’re not in the world of tech, they can’t tell a good …
Couple of actions on your website (for better Google results)
As you were Googling on your phone at the weekend, did you notice that the search results looked a little different?
The ultimate marketing strategy for MSPs
Today I’m running a sold out marketing seminar for a group of MSP owners. It’s called The Ultimate Marketing System. How can I justify calling it that? Well, it’s based …
6 bootstrap marketing ideas for MSPs
You’ve heard of bootstrapping a business? It’s when a new venture is built up using limited funds and a lot of goodwill.