Slightly off-topic, but I’m having a hell of a stressful week. And it’s only Wednesday morning. Nothing to do with my work with IT support owners. I’m quite heavily into …
You have to DOA so you don’t end up DOA [updated for 2023]
You know what DOA means, don’t you? You hear cops talking about it in TV crime shows: “He was DOA”. Dead. On. Arrival. And it’s what you will be, as …
Back end profits: 3 questions to ask yourself
Have you read Ready, Fire, Aim by Michael Masterson? It’s a great book, packed with goodies. I love the emphasis on taking action. And I was flicking through it at …
The most important figures to track (how much money you take home)
I’m reading a very entertaining business autobiography at the moment about the founder of Iceland (yes the supermarket): Best Served Cold by Malcolm Walker.
You’re leaving money on the table
He’s the kind of client that you don’t have to think about much. You know the kind I mean? The kind who are the bread and butter of the business.
Videos on your website: My ‘good enough’ kit list
Engagement is good. People who don’t know much about IT support buy with their heart not their brain. So they have to be persuaded emotionally, not cognitively.
Hands on guide: Automated direct mail (a secret marketing weapon)
How much post did you get this morning? Probably not as much as arrived each day ten years ago. These days we are more likely to recieve emails and social media
