The world’s most powerful lead gen system for MSPs

Paul Green September 28, 2020Uncategorized

Last week I produced a short video series on lead generation. It went out to a few hundred MSPs on my email list who’d asked to receive it. But here’s …

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Episode 45: The big client switch is happening NOW

Paul Green September 22, 2020

Paul Green's MSP Marketing Podcast

Episode 45: The big client switch is happening NOW

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00:00 / 00:32:47

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<blockquote class="wp-embedded-content" data-secret="PFRTGNGchj"><a href="https://www.mspmarketingedge.com/podcast/episode45/">Episode 45: The big client switch is happening NOW</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode45/embed/#?secret=PFRTGNGchj" width="500" height="350" title="&#8220;Episode 45: The big client switch is happening NOW&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="PFRTGNGchj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 45 includes why this is the perfect time to steal new clients, tips for doing content marketing and which type of marketing is working best right now

The ultimate guide to picking a CRM for your MSP or IT support business

Paul Green September 11, 2020Uncategorized

The ultimate guide to picking a CRM for your MSP or IT support business

How MSPs can track what marketing works, and what doesn’t work

Paul Green September 3, 2020Uncategorized

To create more leads for your MSP, you’ve maybe bought an email list in the past, ran a Facebook campaign or had a play with Google Ads.

Episode 40: How to position your MSP as THE experts

Paul Green August 18, 2020

Paul Green's MSP Marketing Podcast

Episode 40: How to position your MSP as THE experts

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00:00 / 00:32:54

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<blockquote class="wp-embedded-content" data-secret="DVlTZprSmQ"><a href="https://www.mspmarketingedge.com/podcast/episode40/">Episode 40: How to position your MSP as THE experts</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode40/embed/#?secret=DVlTZprSmQ" width="500" height="350" title="&#8220;Episode 40: How to position your MSP as THE experts&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="DVlTZprSmQ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 40 includes how to be seen as the expert and there’s a special guest from Datto talking about how Coronavirus has affected MSPs around the world

Episode 35: Use case studies to win more clients

Paul Green July 14, 2020

Paul Green's MSP Marketing Podcast

Episode 35: Use case studies to win more clients

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00:00 / 00:40:27

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<blockquote class="wp-embedded-content" data-secret="qlaXuXc2FT"><a href="https://www.mspmarketingedge.com/podcast/episode35/">Episode 35: Use case studies to win more clients</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode35/embed/#?secret=qlaXuXc2FT" width="500" height="350" title="&#8220;Episode 35: Use case studies to win more clients&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="qlaXuXc2FT" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 35 includes how best to sell your MSP, the importance of content marketing and the perfect format for case studies

Video: Why this MSP started their own hosted services company

Paul Green July 1, 2020Uncategorized

It always fascinates me when I speak to an MSP who’s started offering a specific service to other MSPs. I love the entrepreneurial story of how they spotted a gap …

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Yes you can be too cheap. And it’s a sales killer

Paul Green June 24, 2020Uncategorized

I was stunned into silence when he told me the price. “Sorry, say that again,” I blurted into the phone. And wrote down the figure for the second time on …

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Episode 32: Videos make your MSP look sexy

Paul Green June 23, 2020

Paul Green's MSP Marketing Podcast

Episode 32: Videos make your MSP look sexy

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00:00 / 00:33:37

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<blockquote class="wp-embedded-content" data-secret="U1IxXkzH98"><a href="https://www.mspmarketingedge.com/podcast/episode32/">Episode 32: Videos make your MSP look sexy</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode32/embed/#?secret=U1IxXkzH98" width="500" height="350" title="&#8220;Episode 32: Videos make your MSP look sexy&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="U1IxXkzH98" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 32 includes how to influence people on your website with video, the most frictionless call to action and how to harness the most powerful marketing super power

Can an MSP buy cold data and turn it into clients?

Paul Green June 17, 2020Uncategorized

There’ve been a couple of posts in my Facebook group recently from people asking, is it really possible to buy cold data, and then turn that data into a client?