Engagement is good. People who don’t know much about IT support buy with their heart not their brain. So they have to be persuaded emotionally, not cognitively.
Hands on guide: Automated direct mail (a secret marketing weapon)
How much post did you get this morning? Probably not as much as arrived each day ten years ago. These days we are more likely to recieve emails and social media
Standoutability + Marmite = more critics + more clients
There are plenty of beach huts available. To the average person who doesn’t know anything about beach huts, they all look the same and therefore do the same job.
Can you really sell IT support with a few emails? (YES)
So let’s say you have started to build yourself a database of leads (as explored in last week’s article The simple reason you don’t get more sales appointments).
Ignore the haters: My post last week
I call people who do stuff like this “haters”. They’re the ones who are so incensed by someone doing something different, that they hit back.