Most MSPs collect Google reviews and then leave them sitting there doing… nothing. Here are six places where they should be working harder for you.
SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals?
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Episode 350 is a podcast SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals?
My 5 step format for a perfect MSP case study
For your MSP, reviews and testimonials are great. But the most powerful form of social proof is a case study. Use this format to create case studies that make prospects drop to their knees and beg to work with you.
How MSPs Can Find New Clients With Direct Mail
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Episode 349 includes: Five super smart ideas for MSPs to use direct mail, do video testimonials like this to influence prospects, and how MSP owners unintentionally self-sabotage their marketing.
MSPs’ Greatest Sales Weapons
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Episode 348 includes: A deep dive into the psychology that drives prospects, three hot marketing ideas around Copilot, and the surprising secret for talking to clients about cyber security.
MSPs: What your competitors are doing that you can’t see
I know two types of MSP owner: The one who never checks competitors’ websites, and the one who CAN’T STOP checking them! IMHO both of these approaches are wrong. Here’s my suggested middle ground, plus 6 tools to do the watching for you
MSPs: Use Webinars To Find Hot Prospects
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Episode 347 includes: How to use webinars to identify the hottest prospects, would you get up at 5am every weekday to grow your MSP?, and before you do any marketing or sales, you MUST get these foundations right.
5 new things on LinkedIn (and what they mean for your MSP)
LinkedIn has been shipping new features in a frenzy. Nine in the last few weeks alone (someone clearly wants a promotion). Let me tell you which ones matter most for your MSP
The 4 types of CRMs used by MSPs (and which is best)
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Episode 345 includes: The most important metrics to focus on (not tickets), the 4 types of CRMs used by MSPs (and which is best), and how MSPs can actually make money from AI.
How to run a perfect MSP discovery call (in just 15 minutes)
The best discovery call isn’t a sales call. It’s a 15 minute conversation where you talk as little as possible. Here’s exactly how to run one, including the three questions you must ask.