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Episode 344 includes: Every MSP is now a media & marketing company, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day.
Does AI recommend your MSP? Here’s how to make sure it does
In the old days, someone Googled “IT support near me” and clicked a few links. Now they open their fave AI tools and ask for a very specific recommendation, for their specific problem. Is your MSP one of the names that comes back? Here’s how to stack the odds in your favour.
MSPs: Why prospects say yes to a $500 audit but won’t sign a $4,000 a month contract (and what to do about it)
Most MSPs ask prospects to go from “interested stranger” to “signed long-term contract” in one leap. For a most of them, that leap is waaaaaaaaaaaay too big. Here’s an easy way to fix that.
What Happens When You Copy Another MSP
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Episode 342 includes: The trap of copying other MSPs’ marketing, LinkedIn’s big algorithm change is SEXY for MSPs, and don’t bother starting marketing until you’ve got these fundamentals in place.
The 10 essential blocks of a high performing MSP homepage
I’ve reviewed hundreds of MSP websites. And I keep seeing the same frustrating problems which stop a website from generating leads. So I built a framework to help MSPs get this right. Here are the 10 essential blocks every MSP homepage needs. How does yours score?
MSPs: Hiring A Salesperson Is A Mistake
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Episode 341 includes: Why you shouldn’t hire a salesperson even if you hate selling, 5 cool marketing ideas from other sectors, and how to outsource operations without making mistakes.
Co-managed IT deep dive: Why your B2B marketing actively repels IT directors (& what to do instead)
If you know that co-managed IT is the right strategic direction for your MSP but you’re not sure how to find IT directors and get their attention, this is the answer.
MSPs Using LinkedIn To Find Clients: NEW WARNING
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Episode 340 includes: The danger of building your MSP’s marketing on borrowed platforms, how to turn boring compliance updates into lead gen on LinkedIn, and how to sell more cybersecurity just by telling stories.
36 hours in the mind of a prospect (and what it means for your MSP)
John owns a manufacturing business. 38 staff. A production line that runs six days a week. And this Monday at 7.14am, he decided to fire his MSP. He just hasn’t told them yet…
Grow Your MSP 10x Faster With Co-managed IT
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Episode 339 is a podcast SPECIAL: Grow your MSP 10x faster with co-managed IT.