If you’re considering some kind of Black Friday promotion
This year in the UK, Black Friday is everywhere. Everyone is cashing in on it. And it’s not even confined to the one day, it’s being stretched out to a whole week
Existing clients are the best source of new clients
I’m a big fan of clever lead generation systems, turning quality web traffic into pre-qualified warm leads. Because it’s a very robust way to get new clients. I’ve built a …
The power of convenience factors
I’m in Preston, Lancashire today for a meeting. Like a plonker, I forgot to put my MacBook Air on charge last night, and the Virgin train’s power socket wasn’t working …
How much memory is enough?
Reading this blog about the 16GB memory cap on the new MacBook Pro made me do a little test. I have a 2012 MacBook Air 13″ (the most reliable computer …
Dumb marketing = dumb marketing strategy
Last week I had the pleasure of staying in a budget hotel (what a life I lead) while doing a Discovery Day. The staff were lovely
Your secret selling weapon: Your technicians
People are funny creatures. Because they hate being sold to, but they love to buy. Just like support technicians. They hate selling. But they love fixing people’s problems. Put the …
A passionate love letter about service support plans
One of the hardest ways to grow a business is to do it one sale at a time. That’s what causes boom and bust, a horrible phenomenon that holds back …