How to market your MSP to lawyers

Paul Green January 20, 2026

Paul Green's MSP Marketing Podcast

How to market your MSP to lawyers

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00:00 / 00:22:57

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<blockquote class="wp-embedded-content" data-secret="z69lyWBWsx"><a href="https://www.mspmarketingedge.com/podcast/episode323/">How to market your MSP to lawyers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode323/embed/#?secret=z69lyWBWsx" width="500" height="350" title="&#8220;How to market your MSP to lawyers&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="z69lyWBWsx" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 323 includes: How to market your MSP to lawyers, why are you working so hard?, and this is how MSPs lose revenue.

Is FREE a good marketing tactic for MSPs?

Paul Green January 13, 2026

Paul Green's MSP Marketing Podcast

Is FREE a good marketing tactic for MSPs?

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00:00 / 00:36:05

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<blockquote class="wp-embedded-content" data-secret="ZSpNQSYtWa"><a href="https://www.mspmarketingedge.com/podcast/episode322/">Is FREE a good marketing tactic for MSPs?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode322/embed/#?secret=ZSpNQSYtWa" width="500" height="350" title="&#8220;Is FREE a good marketing tactic for MSPs?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="ZSpNQSYtWa" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 322 includes: Is FREE a good marketing tactic for MSPs?, why you must put your personality in your MSP’s marketing, and this MSP grew from $0 to $36m in 12 years.

Don’t miss out: Hot new MSP sales book

Paul Green November 25, 2025

Paul Green's MSP Marketing Podcast

Don't miss out: Hot new MSP sales book

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00:00 / 00:33:10

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<blockquote class="wp-embedded-content" data-secret="0S6ca8wHUO"><a href="https://www.mspmarketingedge.com/podcast/episode315/">Don&#8217;t miss out: Hot new MSP sales book</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode315/embed/#?secret=0S6ca8wHUO" width="500" height="350" title="&#8220;Don&#8217;t miss out: Hot new MSP sales book&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="0S6ca8wHUO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Epsiode 315 includes: Don’t miss out… Hot new MSP sales book, the worst advice for MSPs, and how an MSP built £8m of recurring revenue.

The one marketing habit every MSP should obsess over

Paul Green November 20, 2025Uncategorized

This is one of those MSP marketing actions that really leverages the 80/20 rule. A little time spent on this has a much bigger impact on your results than you’d think

Why people don’t believe your MSP’s reviews

Paul Green November 11, 2025

Paul Green's MSP Marketing Podcast

Why people don't believe your MSP's reviews

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00:00 / 00:27:26

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<blockquote class="wp-embedded-content" data-secret="D7jM57k1X0"><a href="https://www.mspmarketingedge.com/podcast/episode313/">Why people don&#8217;t believe your MSP&#8217;s reviews</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode313/embed/#?secret=D7jM57k1X0" width="500" height="350" title="&#8220;Why people don&#8217;t believe your MSP&#8217;s reviews&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="D7jM57k1X0" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 313 includes: Why people don’t believe your MSP’s reviews, why your technicians won’t sell (even to help the client), and how ordinary business owners feel about AI.

How to turn your MSP’s success stories into 3 BIG marketing assets

Paul Green November 6, 2025Uncategorized

Your team does great work every single week… fixing problems, preventing issues, and saving clients from themselves. Here’s how to turn that hard work into great marketing

3 big pricing mistakes that kill MSPs’ sales

Paul Green September 9, 2025

Paul Green's MSP Marketing Podcast

3 big pricing mistakes that kill MSPs’ sales

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00:00 / 00:40:07

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<blockquote class="wp-embedded-content" data-secret="3Uc9XlSyJ3"><a href="https://www.mspmarketingedge.com/podcast/episode304/">3 big pricing mistakes that kill MSPs’ sales</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode304/embed/#?secret=3Uc9XlSyJ3" width="500" height="350" title="&#8220;3 big pricing mistakes that kill MSPs’ sales&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="3Uc9XlSyJ3" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 304 includes: 3 big pricing mistakes that kill MSPs’ sales, this video MUST be on every MSP website, and the truth about SMS marketing for MSPs.

Step by step instructions to get a video testimonial for your MSP

Paul Green May 1, 2025Uncategorized

This is my mega guide to getting a GREAT video testimonial for your MSP. See how to get it done for you, and the 10 steps to DIY

Can MSPs grow the business… by being idle?

Paul Green April 15, 2025

Paul Green's MSP Marketing Podcast

Can MSPs grow the business... by being idle?

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00:00 / 00:29:35

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<blockquote class="wp-embedded-content" data-secret="k2V88k5SB2"><a href="https://www.mspmarketingedge.com/podcast/episode283/">Can MSPs grow the business&#8230; by being idle?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode283/embed/#?secret=k2V88k5SB2" width="500" height="350" title="&#8220;Can MSPs grow the business&#8230; by being idle?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="k2V88k5SB2" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 283 includes: Can MSPs grow the business… by being idle?, When did you last Google your MSP?, How to survive 30 years owning an MSP without a breakdown.

MSPs: Set up your phone person for success

Paul Green March 18, 2025

Paul Green's MSP Marketing Podcast

MSPs: Set up your phone person for success

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00:00 / 00:43:04

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<blockquote class="wp-embedded-content" data-secret="Xe3yJ3aiSP"><a href="https://www.mspmarketingedge.com/podcast/episode279/">MSPs: Set up your phone person for success</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode279/embed/#?secret=Xe3yJ3aiSP" width="500" height="350" title="&#8220;MSPs: Set up your phone person for success&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="Xe3yJ3aiSP" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 279 includes how to set up your phone person for success, how the Compound Effect helps MSPs do better marketing, and why MSPs must build a personal brand on LinkedIn.