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Episode 218 includes is Facebook a viable promotional tool for an MSP, five common website mistakes, and how ’emotional content’ can help you connect with prospects
You can’t trust someone you don’t like… and you can’t like someone you don’t know
One of the goals of your MSP’s marketing is to build a relationship of trust with your leads and prospects. Here’s why
Episode 191: This simple trick increases sales for MSPs
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Episode 191 includes why the right time is always NOW, ‘pre-suading’ your leads, and the secret to progressing from coffee date to closing the deal.
Episode 187: Persuade clients about MFA
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Episode 187 includes persuading clients to accept MFA, the benefits of posting real photos on your MSP website, and the value of public speaking to your business
Episode 178 SPECIAL: How this MSP can dominate his niche
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In Episode 178 I’m joined by our MSP Marketing Facebook Group competition winner Tony Sollars for a one on one marketing consult. We talk about his business and what marketing he’s already doing to promote it, and I offer him some advice on things he could try or improve to push his business to the next level and become the dominant player in their niche.
Episode 173: AI in real life: How this MSP uses it
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Episode 173 includes why paying your (small) suppliers faster makes business sense, the Six Steps from ‘suspect’ to ‘loyal customer’, and how this MSP uses AI in real life
3 reasons why a business owner will buy from your MSP
A big secret to great marketing is being able to look at things from someone else’s point of view. Here’s how to do that in your MSP
How to use ‘social proof’ on your MSP’s website
Just like sheep, people like to follow the herd. ‘Social proof’ is the way to make sure they’re headed for your MSP.
Episode 149: Claim your share of this $5,000 MSP giveaway
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Episode 149 includes free money for MSPs, how to influence future clients and why scrappy marketing can work for your MSP
Episode 142: Your MSP’s marketing advantage: Showing empathy
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Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead