For the first few years of my sole business journey I was a terrible worrier. I would lie awake at 3am worrying whether this client or that client was going to leave
Handy calculator: Why your marketing MUST be more than just new clients
For years I have banged on about marketing being a lot more than just getting new clients. It’s about keeping them and getting them to choose to spend more as …
I wrote a little play, called “MSP: The Easy Upsell”
I wrote a little play. I call it MSP: The Easy Upsell. And you have a starring role. Here’s the script. STAGE DIRECTION: The scene opens in your client’s office. …
Facebook pages are seriously ill. You need a Facebook group instead
Facebook loves its groups. The more relevant the content is, the more they use Facebook. And the easier it is to sell targeted advertising to reach them.
Kick your MSP competitor when they’re down
So 99 times out of 100, when you win a new client, you’re taking them from another MSP. Let’s call them the incumbent. I’ll get into the reasons why people …
The best MSP marketing software? A love letter to Infusionsoft
If you’re in any way serious about growing your MSP in a systematic way, you need marketing software. Autotask and Connectwise might be fine for clients. But in my experience …
The simplest way to get new clients: The intrigue letter
There are dozens of ways you can get new clients. Literally, dozens. Each have their pluses and minuses. NetworkingSome people swear by networking. I swear at it (because I think …
Get new clients: What prospects fear about MSPs
Fear. It’s a surprisingly strong driver of your prospects. Put more precisely, they are more driven by the avoidance of pain, than they are by the opportunity to gain. You …
Do you employ any Sales Prevention Officers?
An extraordinary event happened to me last week. My car was low on diesel, so I popped into my local Esso garage on the way home. The woman behind the …