Standoutability + Marmite = more critics + more clients

Paul Green August 15, 2017Uncategorized

There are plenty of beach huts available. To the average person who doesn’t know anything about beach huts, they all look the same and therefore do the same job.

Create a killer offer that clients can’t resist

Paul Green August 1, 2017Uncategorized

Set yourself apart from your competitors with very clear marketing differentiation

Paul Green August 1, 2017Uncategorized

Passive and active ways to generate sales appointments

Paul Green July 11, 2017Uncategorized

Can you really sell IT support with a few emails? (YES)

Paul Green July 4, 2017Uncategorized

So let’s say you have started to build yourself a database of leads (as explored in last week’s article The simple reason you don’t get more sales appointments).

The simple reason you don’t get more sales appointments

Paul Green June 26, 2017Uncategorized

Victory loves preparation

Paul Green June 13, 2017Uncategorized

Victory loves preperation. It’s a phrase I’ve been living by for a few years. And it was only when writing this article, that I looked up where it came from.

Hands on guide: Target specific people with Facebook ads

Paul Green June 6, 2017Uncategorized

Buying a new bike: Perception is reality

Paul Green May 19, 2017Uncategorized

Crisis. My 6-year-old daughter needed a new bike. And the only one she liked was sold exclusively in Toys R Us. It took some time to get her to look at this one.

Ticking the boxes: Creating trust on your website

Paul Green May 19, 2017Uncategorized