If you’re considering some kind of Black Friday promotion
This year in the UK, Black Friday is everywhere. Everyone is cashing in on it. And it’s not even confined to the one day, it’s being stretched out to a whole week
Existing clients are the best source of new clients
I’m a big fan of clever lead generation systems, turning quality web traffic into pre-qualified warm leads. Because it’s a very robust way to get new clients. I’ve built a …
Protect yourself from small thinkers
“You can’t do that”. “That won’t work.” “It’s a terrible idea”. Small thinkers. They’re everywhere. And they’re constantly chipping away at the ones like you and me, who think differently. …
Dumb marketing = dumb marketing strategy
Last week I had the pleasure of staying in a budget hotel (what a life I lead) while doing a Discovery Day. The staff were lovely
Yahoo: When a hack hits the headlines, it’s an opportunity for you
Compared to your clients and prospects, you are not normal. No offence intended. But you’ve forgotten more about IT and data security than they will ever know. Put it this …
You need to develop Teflon shoulders
As the business owner, one of your core responsibilities is to lead the business towards even greater success in the future. By setting a vision (an intangible dream for the …