The power of a niche or vertical can be summarised in three beautiful words: Pure marketing focus. Here’s how to find yours.
Scared of presenting that cyber security webinar? Here’s why you can relax…
Webinars are insanely powerful ways for MSPs to engage with prospects. But what if you’re scared of presenting them?
MSPs: How to minimise interruptions from staff
/
RSS Feed
Episode 255 includes how to minimise interruptions and stupid questions from staff, 5 big ugly MSP marketing myths BUSTED, and the 3 most important growth things you can do in the final 3 months of the year.
Your MSP’s brand isn’t your logo. It’s how people FEEL about you (and your techs)
Your MSP’s brand… It’s not your logo. It’s not the design of your website. It’s not your accreditations or qualifications. So what is it?
MSP owners: Why do we make our lives so hard?
/
RSS Feed
Episode 253 includes MSP owners who make their lives so hard, the most powerful MSP marketing question to ask any lead and how to do marketing within the CIS security framework.
Ask this cyber security question to speed past more gatekeepers on the phone
Gatekeepers make your life hell when you’re trying to call leads. Here’s a smart cyber security question that could get you past them
Are you up against a Super MSP? This is why you have nothing to fear
Super MSPs are huge companies that buy MSPs and merge them. Here’s why I believe they create marketing opportunities for other MSPs (like yours)
SPECIAL: Transform from MSP owner to entrepreneur
/
RSS Feed
In this SPECIAL Episode (250), Brad Martineau and I discuss how to transform from being an MSP owner to being a true entrepreneur, which could change your life for ever.
3 smart ways to recruit technicians
/
RSS Feed
Episode 248 includes 3 smart ways to recruit techs, why worrying kills business owners and the client retention opportunity around email deliverability
The 60 hour work myth kills MSPs
/
RSS Feed
Episode 247 includes the 60 hour work myth kills MSPs, 3 simple questions to max out the rest of 2024 and why techs don’t want to work for you and how to fix that