Step By Step: Attracting New Clients With Your MSP’s Origin Story

Paul Green October 6, 2026

Paul Green's MSP Marketing Podcast

Step By Step: Attracting New Clients With Your MSP's Origin Story

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<blockquote class="wp-embedded-content" data-secret="n502BU3tya"><a href="https://www.mspmarketingedge.com/podcast/episode360/">Step By Step: Attracting New Clients With Your MSP&#8217;s Origin Story</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode360/embed/#?secret=n502BU3tya" width="500" height="350" title="&#8220;Step By Step: Attracting New Clients With Your MSP&#8217;s Origin Story&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="n502BU3tya" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 360 includes: How to use your MSP’s origin story as a marketing asset, can you use your local community to generate leads?, and what if you could own your MSP but not have to run it?

Meta ads or Google ads? Which is best for MSPs?

Paul Green September 24, 2026Uncategorized

Three MSPs asked me this exact question this week: Meta ads or Google ads? The answer depends entirely on the job you want the ads to do. Here’s why.

Are Facebook Ads Suddenly HOT Again For MSPs?

Paul Green June 30, 2026

Paul Green's MSP Marketing Podcast

Are Facebook Ads Suddenly HOT Again For MSPs?

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00:00 / 00:37:34

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<blockquote class="wp-embedded-content" data-secret="DLgTescmsF"><a href="https://www.mspmarketingedge.com/podcast/episode346/">Are Facebook Ads Suddenly HOT Again For MSPs?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode346/embed/#?secret=DLgTescmsF" width="500" height="350" title="&#8220;Are Facebook Ads Suddenly HOT Again For MSPs?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="DLgTescmsF" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 346 includes: Are Facebook ads suddenly hot again for MSPs?, where should you put your LinkedIn energy… personal profile or company page?, and meet the guy who built an MSP from zero to $20 million in six years.

Should MSPs run paid ads? (spoiler… only this one kind)

Paul Green March 12, 2026Uncategorized

Are you currently running any paid ads for your MSP? If you are, which platforms are you using? And are they actually generating clients, or just noise?

Why does my MSP’s marketing NEVER work?

Paul Green February 4, 2025

Paul Green's MSP Marketing Podcast

Why does my MSP's marketing NEVER work?

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00:00 / 00:28:38

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<blockquote class="wp-embedded-content" data-secret="GDFLfmob6Y"><a href="https://www.mspmarketingedge.com/podcast/episode273/">Why does my MSP&#8217;s marketing NEVER work?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode273/embed/#?secret=GDFLfmob6Y" width="500" height="350" title="&#8220;Why does my MSP&#8217;s marketing NEVER work?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="GDFLfmob6Y" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 273 includes why does my MSP’s marketing NEVER work?, which is better for MSPs: syndicated blogs or original content? and why technicians procrastinate… and what to do about it.

The free marketing tactic that nearly got me arrested

Paul Green November 28, 2024Uncategorized

You know your marketing is making an impact when someone threatens to have you arrested

Your MSP’s brand isn’t your logo. It’s how people FEEL about you (and your techs)

Paul Green September 18, 2024Uncategorized

Your MSP’s brand… It’s not your logo. It’s not the design of your website. It’s not your accreditations or qualifications. So what is it?

Episode 224: Can you grow your MSP with YouTube ads?

Paul Green February 27, 2024

Paul Green's MSP Marketing Podcast

Episode 224: Can you grow your MSP with YouTube ads?

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00:00 / 00:37:18

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<blockquote class="wp-embedded-content" data-secret="573hQz0Ns4"><a href="https://www.mspmarketingedge.com/podcast/episode224/">Episode 224: Can you grow your MSP with YouTube ads?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode224/embed/#?secret=573hQz0Ns4" width="500" height="350" title="&#8220;Episode 224: Can you grow your MSP with YouTube ads?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="573hQz0Ns4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 224 includes – looking after yourself IS looking after your business, a ‘no’ today isn’t a ‘no’ forever, and could YouTube Ads help grow your MSP?

Episode 219: How this MSP grew from 0 to 25 staff

Paul Green January 23, 2024

Paul Green's MSP Marketing Podcast

Episode 219: How this MSP grew from 0 to 25 staff

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00:00 / 00:43:57

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<blockquote class="wp-embedded-content" data-secret="nLeHDsiexZ"><a href="https://www.mspmarketingedge.com/podcast/episode219/">Episode 219: How this MSP grew from 0 to 25 staff</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode219/embed/#?secret=nLeHDsiexZ" width="500" height="350" title="&#8220;Episode 219: How this MSP grew from 0 to 25 staff&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="nLeHDsiexZ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 219 includes – what is remarketing and how can it help your MSP, five more common website mistakes, and how this MSP grew from 0 to 25 staff.

Episode 212: Is it worth MSPs doing Google ads in 2024?

Paul Green December 5, 2023

Paul Green's MSP Marketing Podcast

Episode 212: Is it worth MSPs doing Google ads in 2024?

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00:00 / 00:40:18

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<blockquote class="wp-embedded-content" data-secret="n6wOOywo9H"><a href="https://www.mspmarketingedge.com/podcast/episode212/">Episode 212: Is it worth MSPs doing Google ads in 2024?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mspmarketingedge.com/podcast/episode212/embed/#?secret=n6wOOywo9H" width="500" height="350" title="&#8220;Episode 212: Is it worth MSPs doing Google ads in 2024?&#8221; &#8212; Paul Green&#039;s MSP Marketing Edge" data-secret="n6wOOywo9H" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mspmarketingedge.com/wp-includes/js/wp-embed.min.js </script>

Episode 212 includes should your MSP do pay-per-click Google ads, how switching off can power up your business, and the secret to sustainable business growth.