Have you read Ready, Fire, Aim by Michael Masterson? It’s a great book, packed with goodies. I love the emphasis on taking action. And I was flicking through it at …
The most important figures to track (how much money you take home)
I’m reading a very entertaining business autobiography at the moment about the founder of Iceland (yes the supermarket): Best Served Cold by Malcolm Walker.
You’re leaving money on the table
He’s the kind of client that you don’t have to think about much. You know the kind I mean? The kind who are the bread and butter of the business.
Hands on guide: Automated direct mail (a secret marketing weapon)
How much post did you get this morning? Probably not as much as arrived each day ten years ago. These days we are more likely to recieve emails and social media
Can you really sell IT support with a few emails? (YES)
So let’s say you have started to build yourself a database of leads (as explored in last week’s article The simple reason you don’t get more sales appointments).