It always fascinates me when I speak to an MSP who’s started offering a specific service to other MSPs. I love the entrepreneurial story of how they spotted a gap …
Yes you can be too cheap. And it’s a sales killer
I was stunned into silence when he told me the price. “Sorry, say that again,” I blurted into the phone. And wrote down the figure for the second time on …
Can an MSP buy cold data and turn it into clients?
There’ve been a couple of posts in my Facebook group recently from people asking, is it really possible to buy cold data, and then turn that data into a client?
How I FINALLY got a permanent link to collect Google Reviews
You and I both know it’s critical for your MSP to get good Google Reviews. They’re great for your business’s Google Juice, giving you better search results.
MSP marketing special
Glenn Robertson and Paul Green talk through the things to consider and the opportunities for MSPs post Covid.
Video: A great summary of Covid marketing & opportunities
Couple of weeks ago I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Glen’s an MSP marketing nerd too. …
Back to the office? Don’t let your staff slip back into bad habits
WFH is still a big thing – and will be for years (if not forever). But for many, office lights are being switched on again for the first time in ages.
Craig’s story: How to do a multi touchpoint marketing campaign during lockdown
Last week I delivered a multi touchpoint marketing campaign to the 179 members of my MSP Marketing Edge service.
Midweek monotony? 3 ways to keep yourself motivated right now
A confession: Last week I suffered from a temporary, but severe case of CBA* (Can’t Be Ars*d) The week started OK. But by Thursday morning all my motivation had melted …
12 clever ideas to give your MSP a boost next week
I’ve done a long series of video calls over the last five days with my long-standing MSP clients, plus also a bunch of new MSPs I’ve just started working with